Responsibilities

• Oversee the implementation of an effective earned media campaign that increases brand awareness and communicates Virginia’s advantages for business
• Craft strategic media pitches and build relationships with journalists
• Create and distribute news releases and media advisories
• Track media requests and responses
• Update industry-specific content and rankings statistics on a regular basis for media responses and value proposition materials
• Assist with creating interview prep materials and responses
• Manage the media monitoring software by updating media lists, ensuring relevant and correct contacts for Virginia media lists and industry-specific lists, and track coverage
• Build relationships with internal partners to help inform storytelling
• Assist with media tour logistics and execution
• Assist with speech writing, talking points, and other PR tasks as required

Requirements

• 5+ years of communications/public relations experience required
• Experience in media relations, including planning and executing an earned media campaign
• Experience working with and pitching media on national level
• Experience working with executive leadership
• This position may require travel and representing VEDP at multiple functions and events.
• A valid Virginia driver’s license and ability to obtain a passport is required
• Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

Preferred