Communications Manager, Mid-Atlantic Region

Responsibilities

• Communications and Media Relations:
• Manage media relations for the region’s resorts, both reactively and through proactive outreach, to secure high-funnel and targeted media coverage.
• Serve as a key communications resource for the resorts’ leaders and develop strategic messaging that support their goals internally and externally.
• Act as the official spokesperson for Mid-Atlantic resorts.
• Work closely with the East Region Communications team to ensure execution of the regional strategies.
• Build relationships with internal and external stakeholders across the resorts.
• Work closely with the corresponding Field Marketing Managers to help promote their department’s efforts, including brand activations and events.
• Create,manage and execute meaningful hosting experiences for visiting media at the four resorts including itineraries, logistics, and follow-up. Act as a media escort when needed.
• Create compelling content to help tell the resorts’ stories.
• Manage media lists, media tracking, and reporting.

Requirements

• Bachelor’s degree required, preferably in Journalism, Communications or Marketing
• 5+ years of experience in an external communications or PR role, and proven experience working with journalists
• Excellent writer able to draft nuanced communications on a variety of topics
• Experience with all forms of external communications channels, especially news media and social media
• Experience with crisis communications and issues management
• Passionate and out-front leader with drive to develop as a leader
• Proactive, self-starter who can manage independent projects
• Strong interpersonal and relationship-building skills; builds and maintains highly effective working relationships internally and externally
• Team player – strives for collective success
• Ability and willingness to travel to various Mid-Atlantic resorts with occasional overnight stays is critical

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans