Responsibilities

• Own communications for in market site and store launches, serving as the main point of contact for all local and launch-related comms.
• Plan and execute integrated launch communications across traditional media, digital and new media, and visual storytelling.
• Build and manage strong relationships with local, regional, and national reporters, creators/influencers, and YouTubers.
• Lead story development, media outreach, interviews, and on-the-ground press moments tied to launches and milestones.
• Partner with videographers, photographers, and designers to capture and deploy high-quality visual content from launches and operations.
• Develop core messaging and media materials including press releases, talking points, FAQs, reactive statements, blog posts, and video briefs.
• Support launch events, media tours, and community moments with a strong PR and storytelling lens.
• Provide clear, confident communications counsel to cross-functional partners including Operations, Government Relations, Community, Marketing, and Design.
• Monitor and manage local issues or misinformation, escalating and responding quickly when needed.
• Plan and execute events, with a sharable/viral lens to them.

Requirements

• 7+ years of communications experience in-house, agency, media, or politics; launch and local market experience strongly preferred.
• Proven success working directly with traditional media and emerging media, including creators and digital platforms.
• Strong news/viral judgment, crisp writing skills, and the ability to simplify complex topics.
• Experience managing visual storytelling projects and working closely with videographers, managing on-site video crews or content teams.
• Excellent attention to detail, project management and writing skills, paired with exceptional judgment and a strong understanding of the media landscape and/or local markets.
• High ownership mindset, excellent project management skills, and comfort operating independently as the local comms lead.
• Curiosity, creativity, and a passion for storytelling along with the ability to sniff out potential newshooks and stories.
• Prior success collaborating cross-functionally with diverse, globally distributed teams.
• Desire and ability to travel for work (approximately 35%)
• Launch and local market experience strongly preferred.

Preferred

• Launch and local market experience strongly preferred.
• Past work experience with creators, influencers and new media is a plus.

Benefits

• benefits such as medical, dental and vision insurance; paid time off; and more.