Responsibilities

• Lead strategy and execution for BofA brand handles and MTM LI which includes partnering with MTM/Comms/Media execs to understand business objectives, develop authentic executive voices, build trusted relationships and work with agency to write and review social media copy/assets for distribution on brand and MTM personal social handles.
• Lead the expansion of Employee Social Program (Dynamic Signal), enabling our employee base on social media in a compliant way and increasing brand sentiment.
• Serve as a social media subject matter expert, delivering executive and employee training (1-on-1 sessions as well as large groups of 300-400), defining broader executive social support models (beyond MTM program), tracking performance through KPIs and reporting, and providing data-driven recommendations to strengthen engagement, reach, and brand sentiment.
• Adhere to social media governance, risk management, and compliance, partnering closely with Communications, Marketing, Legal, Compliance, and agency partners to establish controls, maintain social media guidelines, and enable compliant executive and employee participation.
• Develops and/or executes strategic communication plans to drive business and team objectives
• Demonstrates acumen in financial services and relevant line of business and/or staff support functions and leverages to influence business results through strategic communications activities
• Leads the creation of consistent, engaging, and strategic messaging, including leader messaging, articles, interviews, and other written and visual pieces that reflect company tone and narrative
• Delivers targeted and enterprise-wide communications for various channels, including email, written announcements, employee messaging, town halls, videos, and blog posts
• Partners with colleagues such as Media Relations, Global Marketing, Public Policy, Human Resources, Legal, and Local Markets teams to drive priority programs and create engaging and impactful content, working independently and staying connected with all key stakeholders
• Drives innovation and new ways of communicating across existing and new channels for external and internal audiences including mass/public, clients and customers, influencers and partners, regulators/elected officials, Board/Executive leadership, and employees

Requirements

• 7+ years of experience in communications, social media or the financial services industry
• Strong risk management experience, including defining and adhering to process and business controls, understanding when to engage key SME partners such as Compliance or Legal
• Strong copywriting skills with the flexibility to speak from a brand or an individual’s perspective with an emphasis on authenticity
• Aptitude to communicate effectively with all levels of employees and senior executives and is comfortable presenting to both small and large groups
• Flexibility to balance both planned and unplanned events to support in social media
• Ability to own and execute a project end-to-end
• Collaborative with strong interpersonal and relationship-building skills
• Creative and resourceful with a continuous improvement mindset
• Detail oriented; research skills and client-focused, always put our client's first mindset; knowledge of key social media channels and platforms (LinkedIn, IG, X, etc.)
• Active Listening

Benefits

• This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
• Discretionary incentive eligible