Responsibilities

• Assist with the development of a content strategy aligned with the college strategic priorities and the resulting communication goals
• Collaborate with college schools/ centers/programs/departments to plan and develop content for their program needs
• Directly support content development with the writing of articles, press releases and internal communications
• Engage in active prospecting – connecting with college faculty/ staff and university partners as well as scanning other lead sources for story ideas
• Collect, monitor and analyze performance metrics for articles and e-newsletters, and suggest improvements accordingly
• Work with the graphic designer to provide content for webpages and collateral. Further support the role with event promotion by creating body copy for web portals, invitations, ads, etc.
• Work with team members in developing social media campaign ideas and video storyboards that support broader communication goals
• Other duties as assigned

Requirements

• Proven leadership, communication and analytical skills
• Previous work experience with interviewing, story identification, news reporting, and feature writing
• Exceptional writing, editing, and verbal communication skills with a demonstrated knowledge of AP Guidelines
• Demonstrated experience with MS Office, Google Docs, and Adobe Acrobat editor
• Proven experience in journalism, english, communications, marketing or related field is beneficial but not required

Benefits

• Generous Leave: Enjoy paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.
• Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
• Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
• Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.
• Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.