Responsibilities

• Content Creation : With support from the Director of Development and Communications, creates and curates engaging and informative programmatic content for CEJA and CEJA Action’s websites, social media channels, email campaigns, and other digital platforms, as well as providing copy and design edits to existing program work.
• Online Networking and Social Media Account Management : With support from the Director of Development and Communications, manages CEJA and CEJA Action’s social media accounts, including creating and scheduling posts, responding to comments and messages, and monitoring social media analytics. Develops an active, online network of members and supporters engaged in our programmatic campaigns while striving to increase their number and influence. Monitors broader online conversations on environmental justice and actively participates in them to build CEJA and CEJA Action’s visibility and credibility.
• Digital Campaigns : With support from the Director of Development and Communications, creates direct digital campaigns to support programmatic initiatives, including the creation of digital toolkits, calls to action, flyers, slide decks, and other materials as needed. Coordinates with other development and communications team members to create and execute digital fundraising campaigns focused on driving small-dollar donations.
• Brand Recognition : In partnership with the Director of Development and Communications, work to develop a new branding recognition strategy for CEJA and CEJA Action to increase community-level supporters and overall engagement to CEJA and CEJA Action’s calls to action. Develop and implement strategies and tools to increase CEJA and CEJA Action’s reach through web advertisements, paid social media ads, targeting/re-retargeting campaigns, and other similar avenues.
• Email Campaigns : With support from the Director of Development and Communications, develops and executes email series and campaigns using analytics to drive sign-ups and open rates. Examples include CEJA and CEJA Action’s monthly newsletter through ActionNetwork and CharityEngine, drafting and creating pathway logic for welcome and issue area email series for new subscribers and donors.
• Evaluation and Analysis : Evaluates and analyzes digital content and programmatic campaign metrics to guide and inform future content and strategies for each priority campaign, always seeking to iterate and improve.
• Website Support : Provides basic support to the Director of Development and Communications with adding or updating content on CEJA and CEJA Action’s websites through the FireSpring platform.
• Design : With support from the Director of Development and Communications, designs graphics for social media and other marketing materials, as well as flagship virtual and print products such as CEJA’s EJ Scorecard, EJ Voter Guide, Annual Report, and Strategic Plan. Design collateral for CEJA events, such as Congreso, press events, webinars, and lobbying days.
• Media Relations: Build relationships with targeted media and journalists, identify media opportunities along with CEJA’s members and partners and share larger news narratives around policy, programmatic, and political priorities.
• Alliance Coordination: Build and foster strong working relationships within the Alliance, with members and partners. Facilitate Communications Committee biweekly or monthly meetings, co-develop committee work plans and shared narratives, delegate roles and responsibilities, and monitor progress.