Communications Lead, Wikimedia Enterprise (Contract)

Responsibilities

• Develop and own the external communications strategy for Wikimedia Enterprise across media/trade press, speaking engagements, and other channels that build visibility and organic demand for Enterprise offerings.
• Build relationships with reporters (mainstream and B2B tech trade press) and conference organizers to secure speaking opportunities and position Wikimedia Enterprise as the go-to product for commercial content reusers.
• Serve as a primary media liaison for Wikimedia Enterprise, working with the wider media relations team to manage daily press inquiries, prepping spokespeople/staffing interviews, information requests, and speaking engagement requests in a timely manner. This includes leading rapid response media efforts — triaging sensitive, fast-moving situations with sound judgment.
• Partner with internal teams to develop narratives and thought leadership that strengthens Wikimedia Enterprise's brand relevance and positioning.
• Guide, produce, and review marketing and communications materials — press statements, blogs, pitch notes and lists, briefing docs, and more — ensuring key messages about Wikimedia Enterprise are shaped consistently and clearly for public audiences.
• Coordinate the end-to-end communications workflow for major external launches and announcements together with the Enterprise Growth team, from drafting through internal review, stakeholder approvals, and release.
• Ensure alignment between the Wikimedia Enterprise growth plan and the Foundation's annual communications calendar.
• Build relationships and lead cooperative efforts with internal and external stakeholders — Wikimedia Foundation colleagues, Wikimedia volunteers and affiliates, and external partners — to enable the successful delivery of communications plans.
• Manage relationships with external vendors (such as PR agencies) as directed to deliver on goals.
• Use data and customer insights to refine messaging, content, and strategy for Wikimedia Enterprise across business audiences.

Requirements

• At least 8+ years of communications experience, including experience operating at a senior/lead level with minimal oversight in a tech and/or B2B tech environment or supporting a commercial product line.
• Proven experience bridging communications and marketing/growth functions — ideally in a role that required translating between brand/editorial priorities and commercial or growth objectives.
• Experience with developing and executing earned media strategy and thought leadership, building relationships with press, partners, and wider stakeholders to develop a pipeline of coverage across channels and platforms.
• Excellent stakeholder management skills, including experience influencing senior and executive stakeholders, with a track record of working effectively across teams with different priorities, cultures, and reporting lines.
• Sound judgment on reputational risk and sensitivity, particularly when balancing commercial messaging against mission-driven or community-facing considerations.
• Comfortable operating with ambiguity, with the ability to ramp up quickly and take ownership of a live workflow with minimal onboarding, given the fixed-term nature of this role.
• Strong writing and editing skills, with the ability to adapt tone across formats — from press materials to marketing copy to internal briefing documents.
• Strong editorial judgment: demonstrable ability to review and shape marketing materials (campaigns, web copy, social, blogs, thought leadership) for voice, tone, and brand consistency.
• A track record of tying communications to business results: setting metrics, measuring impact (coverage quality, share of voice, inbound demand, pipeline influence) and changing course based on the data.
• Experience working in a matrixed organization, comfortable with dotted-line reporting and leading through influence and collaboration.

Preferred

• Experience in a nonprofit, open-source, mission-driven, or community-governed organization, especially one with a commercial or earned-revenue arm.
• Real understanding of AI, how it works, data licensing and content provenance debates
• Familiarity with the Wikimedia movement, Wikipedia, or free-knowledge/open-content spaces.
• Background in tech, media, or platform companies navigating AI-related content, licensing, or data issues.