Responsibilities

• Collaborate with key partners to set the strategic communications direction for PNC’s national brand, sponsorship and entertainment-related storytelling, with a focus on earned media, thought leadership and executive visibility.
• Develop and execute integrated communications plans and campaigns that connect paid, earned, shared and owned channels and support broader marketing and brand objectives.
• Translate business, brand and national sponsorship priorities into clear, compelling narratives that resonate with national media, customers, employees and other stakeholders.
• Elevate PNC’s brand story beyond traditional financial, sports and marketing media, creating breakthrough visibility in mainstream consumer outlets that build awareness, relevance and reputation.
• Serve as a senior counselor to executives and business partners, providing strategic guidance on message development, media engagement, visibility opportunities and reputational considerations.
• Lead proactive media strategy, including story development, reporter engagement, interview preparation, issues management and measurement of communications impact.
• Champion consistent use of communications measurement and reputation tracking tools and partner with analytics teams to evaluate the impact of brand, sponsorship and thought leadership initiatives.
• Translate quantitative and qualitative reputation insights into strategic recommendations that enhance communications effectiveness, strengthen stakeholder trust and support enterprise brand objectives.
• Partner with internal teams and external agencies to ensure communications are coordinated, high quality, on brand and delivered with strong executional discipline.
• Identify and activate opportunities tied to national sponsorships, brand platforms, market expansion and cultural moments that can elevate PNC’s visibility and relevance.

Requirements

• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Education
• Bachelors
• Certifications
• No Required Certification(s)
• Licenses
• No Required License(s)

Preferred

• Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning
• Business Acumen, Business Data Analysis, Collaborating, Copywriting and Editing, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Influencing, Media Channel Management, Organizational Communications, Planning: Tactical, Strategic, Storytelling

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.