Responsibilities

• Map and document the museum's digital visitor journey across the website and related digital touchpoints.
• Analyze website traffic, user behavior, engagement metrics, and conversion data using Google Analytics and other available tools.
• Identify opportunities to improve website navigation, content organization, and overall user experience.
• Research visitor needs, behaviors, and expectations through available data, surveys, and feedback.
• Benchmark digital experiences and best practices from peer museums and cultural organizations.
• Develop recommendations to improve audience engagement, website usability, and conversion performance.
• Prepare reports, summaries, and presentations that communicate findings and recommendations to museum staff.
• Assist in tracking key performance indicators (KPIs) related to digital engagement and visitor experience.
• Collaborate with Marketing & Communications staff on digital experience improvement initiatives.
• Participate in team meetings and contribute ideas that support audience growth and engagement goals.

Requirements

• Currently enrolled in or recently graduated from a bachelor's or master's degree program in Marketing, Communications, Business, Customer Experience, User Experience (UX), Digital Media, Data Analytics, Information Systems, or a related field.
• Familiarity with Google Analytics or other website analytics platforms.
• Strong analytical and problem-solving skills.
• Interest in customer experience, digital marketing, user experience (UX), or website strategy.
• Ability to interpret data and identify trends.
• Strong written and verbal communication skills.
• Detail-oriented with excellent organizational skills.
• Proficiency with Microsoft Office or Google Workspace applications.
• Ability to work independently while collaborating effectively with team members.
• HoMA Orientation Week – September 16th to September 18th

Preferred

• Experience with data analysis, reporting, or dashboard creation.
• Knowledge of customer experience (CX), user experience (UX), digital marketing, or website optimization principles.
• Experience creating customer journey maps, process maps, workflows, or user flow diagrams.
• Coursework or project experience involving research, surveys, or user behavior analysis.
• Interest in museums, arts and culture, nonprofit organizations, or visitor engagement.
• Experience with presentation software such as PowerPoint, Canva, or Google Slides.

Benefits

• Shop, Museum Café, and Art School discounts.
• Onsite parking provided.