Responsibilities

• Lead owned social performance reporting for SIE business priority content across PlayStation channels. This includes but is not limited to campaign, recurring, ad-hoc reports and for internal and external stakeholders.
• Conduct social listening/ and sentiment analysis across different audiences, helping teams understand how PlayStation is being discussed in real time and over time.
• Define and refine key business metrics and reporting frameworks, build analytical models, and generate predictive insights to support business strategies.
• Analyze large, complex datasets (social, sentiment, web, and communications) to uncover meaningful patterns, emerging themes, risks, and opportunities that can inform strategy.
• Collaborate with stakeholders across business units to understand needs, deliver data-driven recommendations, and implement solutions.
• Support recurring and ad hoc reporting across a range of communications metrics, including social performance, conversation trends, campaign and launch impact, and media coverage.
• Translate quantitative and qualitative data, often addressing broad or ambiguous questions into clear narratives for stakeholders, including executive-ready summaries, dashboards, presentations, etc., and reports.
• Help identify and refine AI-assisted workflows that improve reporting efficiency and insight development, while applying strong judgment and validation to outputs.
• Partner closely with PR, PlayStation Studios, Consumer Insights, Marketing, and the broader Global Communications organization to support planning, measurement, and post-mortem learning.
• Stay deeply attuned to the gaming landscape, audience behavior, platform trends, and cultural context that shape how players respond to PlayStation news and content.

Requirements

• 5–7 years of experience in data analytics, audience insights, communications measurement, social intelligence, or a related field.
• Bachelor’s degree in statistics, mathematics, economics, or a related field preferred; advanced degree is a plus. Equivalent experience is highly valued.
• Proven ability to analyze large, nuanced datasets, and synthesize quantitative and qualitative data for business decision-making via automated and manual methodologies.
• Proficiency in analytics and data visualization/storytelling (including tools like SQL, Python, R, Tableau, Power BI).
• Strong written and verbal communication skills, with the ability to present complex findings clearly and persuasively to a range of audiences (including non-technical stakeholders and senior leadership).
• Advanced expertise in social media analytics platforms (e.g. Emplifi, Sprinklr, Sprout, etc.) and social listening tools (e.g. NetBase, Meltwater, Brandwatch, etc.), and experience working with unstructured social conversation data.
• Advanced problem-solving, statistical, and creative thinking capabilities.
• Strong Excel skills and a demonstrated ability to work through large, messy, or nuanced datasets with rigor and precision.
• Experience using AI tools to improve analysis and reporting workflows, with a thoughtful approach to validating outputs and protecting quality.
• Familiarity with ethical data handling, privacy policies, and compliance in social listening and conversational analytics.

Benefits

• In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.