Communications and Event Specialist

Bowling Green, OH (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Owns and executes college-wide communications programs, including planning, content development, social media, events, and staff management to maximize visibility for the Schmidthorst College of Business.

  • Orchestrates cross-unit communications and branding adherence.
  • Drives content creation, newsletters, and digital engagement across channels.

Job Description

Responsibilities

  • Communication Coordination: Work with the Schmidthorst College of Business Dean’s office, graduate and executive education office, departments, centers, and institutes to identify their specific communication needs and incorporate these into an overall College communication plan to maximize promotion and visibility opportunities of the College overall. Responsible for following and maintaining standards, policies and guidelines for communications and branding developed by the Offices of Marketing & Brand Strategy.
  • Social Media Management: Work with the Schmidthorst College of Business Dean’s office, graduate and executive education office, departments, centers to ensure timely and engaging posts regarding events, faculty awards and recognitions, student successes, and alumni achievements. Responsible for increasing the research and level of engagement of students and alumni through the various social media platforms.
  • Student Staff Recruitment and Management: Recruit and manage approx. 3 part-time student employees each semester. Mentor students on communications standards, story development, and communications/social media strategy development for specific campaigns/events.
  • Event Planning, Promotion, Publicity and Execution: Responsible for the planning, coordination, promotion, and execution of special events and other public relations activities, including, but not limited to, events held for the purposes of recruiting, development and donor stewardship or recognition, honors and awards, public lectures, etc.
  • Content Development: Research, conduct story interviews, write, proofread and edit communications pieces for the Schmidthorst College of Business. Assist units in the College with identifying appropriate material for communication pieces and collaborate with them and Marketing & Brand Strategy and other University offices when appropriate (e.g. University Advancement, admissions, etc.) regarding methods of distribution and audience identification. This includes leading the writing of the monthly College newsletter, the tri-annual Insiders Report, and website content. It also includes supporting the writing and editing of the AACSB accreditation report.
  • Other duties as assigned

Requirements

  • Bachelor’s degree required.
  • Bachelor’s degree in public relations, marketing, communications, journalism or related field
  • 2 years of writing/editing experience
  • 1 year of social medial marketing
  • 1 year of event planning experience
  • Knowledge, Skills, Abilities: Ability to interact with a wide variety of people with broad backgrounds and experiences; Ability to create innovative social media campaigns; Ability to coordinate, develop, manage, and evaluate events; Strong researching, writing, editing, proofreading, and interviewing skills; Experience working in the communications and/or marketing field; Previous internal communications experience in a professional environment; Strong social media and web skills, including proficiency with Adobe design programs such as InDesign, Illustrator, and Photoshop
Bowling Green State University logo

Bowling Green State University

For more than 111 years, Bowling Green State University has been a public university for the public good, always moving forward. Founded by the state, for the state, as a teacher-training institution, the University's history is defined by an educational pursuit for more. Today, BGSU is a high-research, nationally ranked, comprehensive university, always proud to be public.

Founded in 1910
Bowling Green, Ohio, USA
5.7K employees (272 in marketing)

Salaries

Communications median pay in the United States

$93K/yr

Most pay falls between $70K and $138K. Based on 5,880 salaries.

See all Bowling Green State University salaries

Marketing Team

Marketing Team Size
150 (3% of company)
Median Career Experience
12 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$199.4K
Last Raise
$199.4K
Grant, 2 years ago

Funding History

  • Apr 2024
    Grant • $199.4K

Traffic Signals

Monthly Visitors
1M
Monthly Google Ads Budget
$258.3K
Traffic Source Mix
Search
37.8%
Direct
54.8%
Referral
5.6%
Social
0.8%
Paid
0.9%

Headcount Trend

Current headcount: ~5.7K
Bowling Green State University logo

Communications and Event Specialist

Bowling Green State University · Bowling Green, OH · Unknown