Responsibilities

• Develop, write, design, and deploy internal communications to franchise owners and staff, including newsletters, operational updates, marketing announcements, product launches, training opportunities, and urgent communications.
• Partner with cross-functional teams to translate corporate initiatives into clear, actionable messaging for franchisees.
• Ensure communications are personalized and relevant through audience segmentation based on region, business size, role, and other key attributes.
• Maintain communication calendars and coordinate messaging across departments to ensure consistency and alignment.
• HubSpot Strategy & Administration
• Manage and optimize HubSpot for internal and external communications.
• Create and maintain audience segments to deliver targeted communications.
• Build, test, and manage automated workflows for onboarding, training, engagement, and franchise support initiatives.
• Develop and execute email campaigns supporting franchise engagement, marketing initiatives, and franchise development efforts.
• Monitor performance metrics including open rates, click-through rates, conversions, and engagement trends, making data-driven recommendations for continuous improvement.

Requirements

• 3–5 years of experience in communications, email marketing, marketing operations, or a related field.
• Advanced experience with HubSpot.
• Experience with email marketing and CRM platforms such as Rezora, Lofty, or similar systems.
• Strong understanding of email marketing best practices, deliverability, audience segmentation, and automation.
• Experience designing email templates using drag-and-drop builders and basic HTML.
• Familiarity with digital content management system and SMS marketing.
• Exceptional writing, editing, and proofreading skills.
• Experience leveraging generative AI tools such as ChatGPT and Gemini to support content creation and communications while maintaining brand voice, accuracy and quality.

Preferred

• Experience supporting franchise organizations, real estate brokerages, multi-location businesses, or similar distributed networks preferred.