Responsibilities

• Oversee a college-wide style guide – effectively maintaining the “voice” of the college – and writing persuasive copy to be delivered across multiple channels including the college website, social media, advertising and email marketing
• Utilize email marketing to further enhance how the college reaches niche audiences
• Create an immediate impact on how quickly and effectively key messages are delivered and greatly enhance focus on the college website, recruitment and development communications
• Position as the college storyteller, crafting powerful messages to be delivered across all channels to key audiences including prospective students and parents, graduates and alumni, prospective donors and current and returning students
• May be required to perform other duties as assigned
• May be required to assist the agency or state government generally in the event of an emergency declaration

Requirements

• Experience in a related position
• Ability to meet marketing goals for a mid-sized, complex organization
• Ability to support successful marketing campaigns using multiple forms of media, as well as support the development goals and fundraising programs of the GCC Educational Foundation
• Ability to synthesize complex information into content that is easily understood by external audiences
• Possess excellent writing, proofreading, and copy-editing skills
• Ability to manage multiple projects from inception to completion
• Ability to work a flexible schedule that may include evenings and weekends
• Knowledge of project management (Agile methodology preferred)
• Knowledge of AP style
• Knowledge of web style guides and branding best practices
• Knowledge of web accessibility and SEO best practices and a strong understanding of semantic mark-up

Benefits

• State Benefits