Responsibilities

• Lead the development and stewardship of JYC’s organizational brand across all programs and initiatives
• Create and maintain brand guidelines, messaging frameworks, and visual identity standards
• Develop and execute the communications strategy for the JYC Impact Fellowship launch, including naming, positioning, and audience segmentation
• Ensure brand consistency between Jerusalem- and internationally-based teams
• Manage and grow JYC’s social media channels (Instagram, Facebook, YouTube, LinkedIn, TikTok)
• Produce compelling multimedia content: video, photography direction, written stories, and audio/podcast content
• Write and manage a regular newsletter and email communications to donors, alumni, partners, and supporters
• Create marketing materials for tours, concerts, fellowship recruitment, and fundraising campaigns
• Maintain and update the JYC website with current content, media, and impact stories
• In this area, supervise one part-time staff member and two Jerusalem-based marketing interns

Requirements

• 5+ years of experience in communications, marketing, journalism, or a related field
• Exceptional writing and editing skills in English; ability to adapt voice for different audiences and platforms
• Demonstrated experience building or significantly growing a brand or communications function
• Excellent graphic designer: strong visual sensibility and experience with design tools (Canva and Adobe Creative Suite)
• Video production and editing skills (even smartphone-quality storytelling counts)
• Proficiency with social media management, email marketing platforms, and basic analytics
• Deep comfort working across cultural contexts, particularly in sensitive conflict-related environments
• Self-directed and entrepreneurial; able to build systems from scratch and manage competing priorities
• Passion for JYC’s mission of building understanding across divides through music and dialogue
• Familiarity with the Israeli-Palestinian context and sensitivity to the narratives of all communities involved

Preferred

• Experience in the nonprofit, peacebuilding, or social impact sector
• Proficiency in Arabic and/or Hebrew in addition to English
• Experience marketing programs to international or cross-cultural audiences
• Background in or appreciation for choral music, performing arts, or music education