Responsibilities

• Marketing Strategy & Planning
• Establishes annual marketing and communications plan and strategy, with measurable KPIs aligned to Theatre goals
• Collects and analyzes marketing data to inform strategies and tactics
• Works to create a marketing style guide, calendar, and standard templates
• Brand Management & Identity
• Ensures appropriate branding of the Carolina Theatre, Belk Place civic campus, and related entities
• Oversees and participates in branding across all printed and digital materials
• Oversees graphic design elements with FFTC coordination
• Digital Marketing & Content Management
• Oversees website content management

Requirements

• 5 – 7 years marketing and public relations experience, specifically within the theatre industry
• Bachelor’s Degree preferred in Journalism, Communications, Marketing or related field
• Strong sense of project management, leadership and organizational skills
• Ability to create strategic plans as well as to implement tactics
• Ability to delegate tasks and responsibilities as appropriate
• Comfortable learning new technology applications
• Superior written and verbal communication skills
• Proven experience in creating and executing marketing and communications campaigns that result in measurable success
• Basic experience with design programs, such as Adobe Creative Suite, preferred
• Experience with website content management systems, such as Wordpress, and social media management systems, such as Hootsuite