Responsibilities

• Marketing Strategy & Planning: Establishes annual marketing and communications plan and strategy, with measurable KPIs aligned to Theatre goals
• Brand Management & Identity: Ensures appropriate branding of the Carolina Theatre, Belk Place civic campus, and related entities
• Digital Marketing & Content Management: Oversees website content management, social media campaigns, and email marketing campaigns
• Media Relations & Public Relations: Oversees and executes all media efforts; writes and distributes press releases; pitches stories to media; coordinates interviews
• Communications & Promotional Materials: Oversees implementation of all printed and digital marketing and communications materials

Requirements

• 5 – 7 years marketing and public relations experience, specifically within the theatre industry
• Bachelor’s Degree preferred in Journalism, Communications, Marketing or related field
• Strong sense of project management, leadership and organizational skills
• Ability to create strategic plans as well as to implement tactics
• Ability to delegate tasks and responsibilities as appropriate
• Comfortable learning new technology applications
• Superior written and verbal communication skills
• Proven experience in creating and executing marketing and communications campaigns that result in measurable success
• Basic experience with design programs, such as Adobe Creative Suite, preferred
• Experience with website content management systems, such as Wordpress, and social media management systems, such as Hootsuite
• Experience writing and pitching news releases and working with the media
• Responsive, service-oriented workstyle. Strong sense of urgency and ability to address “real time” issues
• Ability to multi-task, work under pressure and maintain deadlines
• Strong communication skills with clients, employees, management and contractors

Preferred

Benefits