Communications Director

Responsibilities

• Serves as primary point of contact for BIDMC, interfacing with subject-matter experts in Service Line Marketing Strategy, Digital Marketing, Marketing Research, Branding, Consumer Engagement, Media Relations and Internal Communications to ensure appropriate support of client's business objectives. (essential)
• Builds strategic relationships with BIDMC administrative, clinical and research/academic leadership. Attends and actively participates in medical center leadership meetings, providing consultation and guidance to inform priority-setting and decision-making. (essential)
• Identifies business challenges and marketing and communications opportunities based on detailed knowledge of client's organizational culture, employee engagement priorities, clinical service offerings, research competitive positioning and financial performance. (essential)
• Leads the development of strategic marketing and communications plans in support of BIDMC priorities. (essential)
• Assesses local operational processes to support system-led campaigns and initiatives, identifies workflow or access deficiencies and collaborates with medical center leaders to design and implement solutions to ensure BIDMC is prepared to support marketing campaign volume. (essential)
• Ensures the development and presentation of performance analysis and reporting for marketing and communications campaigns to senior leadership. (essential)
• Oversees the BIDMC marketing and communications team's timely management of client requests. (essential)
• Has the authority to direct and support employees daily work activities. Has the direct responsibility to undertake the following employment actions: hiring, termination, corrective action and performance reviews. Direct Reports: One Indirect Reports: None

Requirements

• Bachelor's degree in Business Administration, Marketing/Communications or other related field required. Master's degree preferred.
• More than 10 years related work experience required in Health care experience strongly preferred and 0-1 years supervisory/management experience required
• Strong verbal and written communication and interpersonal relationship skills 4. Advanced skills with Microsoft applications which may include Outlook, Word, Excel, PowerPoint or Access and other web-based applications. May produce complex documents, perform analysis and maintain databases.

Preferred

• Excellent market research, analytical, and problem recognition, avoidance and resolution skills
• Strong skills to produce results and achieve predetermined goals within budget and time constraints Has a strong understanding of system marketing and communications resources and how they are best deployed.
• Crisis communications experience. Health care experience strongly preferred