Communications and Digital Media Manager

Responsibilities

• The Communications and Digital Media Manager supports the growing needs of the Fralin Biomedical Research Institute and the Health Sciences and Technology campus.
• Reporting to the Director of Communications, the Communications and Digital Media Manager will provide communications strategy and technological expertise to the institute; produce high-quality products for research, fundraising and marketing efforts; and execute photography, videography, production, editorial, and administrative functions in all areas of marketing, publications, publicity, events, social media, print, and web communications.
• The Communications and Digital Medial Manager will plan and execute comprehensive traditional and digital media packages, work on daily assignments to develop story ideas, contact sources, shoot and produce videos, and take pictures for posting to the Virginia Tech News site, the FBRI, TBMH and HS&T homepages, official social media channels, and other platforms, including consortium and research conference communications.
• The manager will assist in efforts to market FBRI initiatives, create electronic campaign strategies, distribute the e-newsletter, and support Giving Day, Advisory Board, and other Advancement initiatives.
• The manager is part of a collaborative team working to create and distribute branded promotional multimedia.
• Specific areas of responsibility include planning, scheduling and producing creative services deliverables.
• Additionally, the incumbent will:
• ● Serve as chief photographer for the Research Institute and Virginia Tech Health Sciences and Technology. Provide professional photography and photographic editing, create photo galleries, schedule photo shoots, conduct photo research, collect photo releases, maintain photo library.
• ● Produce video and multimedia stories to emphasize the value and wonder of biomedical research, and to build good will and financial support.
• ● Collaborate with University Relations, School of Medicine, Veterinary Medicine and Carilion Clinic multimedia teams on projects.

Requirements

• Bachelor’s degree in communications or a related field, or equivalent combination of education and experience.
• Considerable knowledge of webcasting, AV technology, digital photography/videography, advanced photographic techniques, and professional quality standards.
• Prior communications experience in media relations, communication plans, digital marketing, photography, and production.
• Demonstrated ability to work as a member of a team and independently, to work under tight deadlines, and to assume responsibility for accurate completion of assignments.
• Excellent communication, interpersonal, time management, and organizational skills.
• Demonstrated facility with computers and an understanding of web-development tools.
• Proficiency with Adobe Creative Suite software, especially InDesign, Photoshop, and Adobe Premiere Pro.
• Knowledge of standard office suite software, including Word, Excel, and PowerPoint.