Communications Digital Manager (Communications Generalist)

Responsibilities

• Manages organic and paid social media content development for digital channels; is a deft creator and producer.
• Takes the lead on managing social media content calendar timelines and publication.
• Understands analytics and data-driven management; leverages Hootsuite and other social media analytics tools for reporting and optimization.
• Works with social media managers across the Jacobs' ecosystem, and throughout Indiana University (IU) social teams.
• Tracks competitor content and social media trends that may impact content and strategy.
• Responsible for community management, including timely response to reviews, comments, direct messages, tags, and shares/re-shares.
• Leads on email marketing through Salesforce works with team to develop and edit content for this work.
• Works collaboratively across the team for asset creation as well as innovative placement and dissemination.
• Supports photo and video capture of Jacobs events to help further storytelling.
• Coordinates content promotion and paid ad campaigns on social platforms.

Requirements

• Bachelor's degree in communications, journalism, English, public relations, or related field.
• Some experience in relevant field.
• Proficient written and verbal communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Possesses flexibility to work in a fast paced, dynamic environment.
• Seeks to acquire knowledge in area of specialty.

Preferred

• Detail-oriented and efficient, with strong organizational skills.
• Ability to work on multiple projects simultaneously and meet tight deadlines.
• Awareness of social media and marketing trends, as well as competitive intelligence techniques.
• Adept at cross-channel posting, content strategy and brand building.
• Ability to build relationships across all organizational departments, including overarching IU infrastructure and requirements.
• Ability to bring a sense of humor.