Communications and Digital Campaigns Manager

Responsibilities

• Design, build, and optimize digital conversion journeys to grow the organization’s grassroots and leadership networks and turn casual followers and event attendees into long-term advocates through targeted landing pages, on-site event activations, CRM segmenting, Google/digital ads, and automated email drip campaigns.
• Lead and coordinate strategic support across owned media, earned media, social media, paid media, and advertising.
• Develop and analyze reports to further optimize regional issue campaigns.
• Analyze post-event performance metrics and event-marketing ROI through an advocacy lens, providing actionable data synthesis to optimize cross-functional campaign workflows.
• Act as the communication lead for the Raise Your Hand Texas mobile app, overseeing user acquisition strategies, content development and management, and digital user-journey mapping.
• Collaborate laterally as a cross-functional partner alongside the Social Media and Content Manager to package paid asset deliverables for organic amplification across active networks. Serve as a partner who can review social media content before it is scheduled.
• Track, monitor, and analyze key performance indicators (KPIs) to recommend improvements.
• Produce materials to support regional events, trade shows, and event production activities.
• Write and edit press kit materials, media materials, op-eds, bylined news opportunities, and proactive news pitches that support current communication priorities when pitching news story ideas to print, broadcast, and digital outlets.
• Partner with Regional Advocacy Directors (RADs) on event marketing strategy for local community-based initiatives, including digital promotion tracks and earned media opportunities that maximize attendance and engagement.

Requirements

• A Bachelor’s degree required—preferably in marketing, communications, public relations, journalism, or a related field.
• Minimum of seven years of full-time experience in strategic communications, digital marketing campaigns, or public relations—ideally within an association, non-profit, or legislative advocacy environment.
• At least three years of experience leading independent communications projects, cross-functional campaign initiatives, or managing external agency vendors.
• Demonstrated hands-on technical proficiency with CRMs (list segmentation, tagging, and communication workflows), Google Analytics, project management experience, mass email automation service software, and in-house video creation platforms.
• Ability to recognize, value, and include different perspectives, experiences, approaches, and cultures in achieving organizational goals.
• Commitment to working hours as needed during the legislative session to maximize the organization’s campaign presence and response.

Preferred

• Experience with media database platforms and Asana.
• Experience with the PESO Communications Model and AP Style.
• Sophisticated use of marketing automation tools, web analytics, digital media, and public relations strategies to support the organization's mission, values, and priorities.
• AI literacy balanced with exceptional editorial judgment and a sharp, hands-on ability to manually refine copy to match organizational voice and policy nuances.
• Familiarity with Texas media markets and established relationships with state policy and education media, paired with knowledge of the Texas political, legislative, and educational landscape.

Benefits

• We offer a comprehensive benefits package including, health insurance, a 401(k) Retirement plan, disability insurance, paid time off, and paid parental leave.
• Perks at Work Program
• RYHT offers limited opportunities for hybrid work, dependent on employees’ continued ability to execute on projects and responsibilities.