Responsibilities

• Develop media strategies to support agency marketing and program branding and incorporate them into promotional digital and print flyers, posters, and event art. Develop media strategies for significant program/donor announcements.
• Build and distribute press releases, attend community meetings, and respond to media questions/requests. Serve as a spokesperson, when necessary, may represent HRDC, give presentations.
• Administer and monitor all agency social media activities including on community boards, FB, Instagram, and the agency’s internal platform; Identify emerging trends and issues; be familiar with all relevant media; develop and maintain appropriate relationships with media and other key groups (e.g., consumer groups, analysts).
• Administer, update and monitor the agency websites.
• Maintain appropriate relationships with media and other key groups, including social media.
• Manage the online calendar, news feeds, video embeds, SEO strategies to increase views.
• Manage HRDC's digital strategies and utilize analytics to improve site visits and social media following.
• Consult, create, and collaborate with internal stakeholders and assist with PR and outreach activities.
• Solicit donations and in-kind requests when required for pertinent events, and complete/forms for tracking and accountability.
• Meet production deadlines for newsletters and agency publications.

Requirements

• Must be able to function independently and move marketing efforts forward with minimal supervision.
• Possess a keen understanding of social media and viral marketing, and have the ability to communicate with mainstream media.
• Demonstrate proficiency with graphic design software, and understand analytics, and in-house publishing. Be comfortable with digital photography and able to manage a digital library.
• Established administrative platform skills with social media, community boards, and digital platforms.
• Effectively communicate on all platforms.
• Demonstrates dependability and punctuality.
• Adheres to a consistent work schedule.
• Demonstrates professionalism in the workplace.
• Maintains professional boundaries with participants; Must have the ability to work with low income and disadvantaged people by modeling an unbiased, non-judgmental attitude.
• Demonstrates positive and appropriate interactions with coworkers and management.