Communications Coordinator

Responsibilities

• Provide leadership for enrollment communications, ensuring alignment with divisional priorities and accountability for measurable outcomes related to recruitment and retention.
• Build, schedule, and deploy email and SMS campaigns designed to support movement of students through key stages of the enrollment lifecycle supporting all enrollment populations.
• Assess communication effectiveness and recommend improvements based on campaign performance data, enrollment trends, and identified operational needs.
• Maintain the comprehensive enrollment communication calendar and ensure timely execution of all scheduled communication initiatives.
• Collaborate with admissions staff and campus stakeholders to align communication priorities with enrollment goals and student engagement strategies.
• Maintain and update communication content blocks, templates, audience-specific messaging, and communication asset libraries within the CRM.
• Partner closely with Marketing Services to ensure enrollment communications align with institutional branding, messaging standards, and marketing priorities.
• Support the development of event-related communication content, landing pages, and promotional messaging.
• Build forms, portals, event pages, content snippets, and additional CRM components as directed.
• Maintain communication workflows and operational processes within the CRM to support efficient movement through enrollment pipelines.

Requirements

• Experience in higher education, marketing, communications or a related field
• Experience with Microsoft Word and Excel
• Experience using a CRM or campus information system (CIS)
• Excellent written/interpersonal communication and organizational skills
• Detail-oriented, functions independently, self-starter
• Ability to work accurately in a fast-paced environment
• Strong prioritization skills
• Willingness to support the Catholic and Franciscan values of the university

Preferred

• Experience with SCT Banner (or other educational enterprise resource system) and Element451 (or other customer relationship management system)
• Proficiency with Microsoft Word and Excel
• Bachelor’s degree