Responsibilities

• Public Relations
• Assist with scheduling interviews with UI Health Care subject matter experts.
• Support the public relations team in logging, assessing, and responding to inbound media requests.
• Monitor trending news stories that relate to health care, medical education, and health care administration.
• Support the promotion of UI Health Care research, patient, and education stories by drafting media pitches, talking points, and other materials.
• Provide administrative support by creating media coverage reports and updating contact lists.
• Model WE CARE values and coach/mentor junior team members.
• Social Media
• Create engaging social media content that is aligned with the strategy. Write social media captions, take photos, produce videos, and create graphics. Communicate the brand voice in a coherent and effective manner across all social media platforms.
• Organize and update the social media calendar with content that is planned, in production, or completed. Schedule posts based on priority level, timeliness, and other determining factors.

Requirements

• Bachelor’s degree in communications, journalism, marketing, public relations, or relevant field, or equivalent combination of education and experience.
• Relevant experience in public relations, communications, or marketing, preferably in an academic health care setting.
• Strong verbal and written communication skills.
• Demonstrated time management and organizational skills; detail-oriented; ability to coordinate, track, and prioritize multiple projects or tasks simultaneously and meet deadlines.
• Proven experience creating and executing communications and social media plans.
• Ability to write, edit, and advise on content for a wide variety of communication materials—short news items, in-depth articles, web content, etc.
• Demonstrated experience working effectively in a welcoming and respectful workplace environment.
• Ability to manage and meet multiple deadlines while working effectively in a collaborative environment.
• Ability to work flexible hours including occasional evenings and weekends, when needed.

Preferred

• Demonstrated understanding of health care communications and operations
• Experience collecting and using data to drive decision-making.
• Experience and strong understanding of social media trends and metrics.
• Ability to learn new technology and adapt to changes in a fast-paced environment.
• Familiarity with UI and UI Health Care policies and procedures.
• Experience working with high-level health care leadership.
• Experience with JIRA project management system.
• Familiarity with Adobe Creative Suites and Microsoft 365.
• AP style competency.