Communications Coordinator at Southern Land Company | Franklin, TN

Southern Land Company

Communications Coordinator

Franklin, TN (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand, communications, and member engagement for a premier private club, leading cross-channel messaging, digital media, and promotional content.

Own an annual communications plan aligned with club goals.
Must-have: 3+ years in communications/marketing (private club or hospitality preferred).
Standout: Brand ambassador across platforms with Canva and Adobe CS proficiency.

Job Description

Responsibilities

Brand Development: Develop and implement an annual communications and marketing plan aligned with club goals.
Brand Development: Serve as brand ambassador for Westhaven Golf Club, ensuring consistency across all platforms.
Brand Development: Coordinate with leadership to create communication strategy, messaging, and crisis communications.
Member Communications: Oversee all member-facing communications including weekly newsletters, email updates, event promotions, and announcements.
Member Communications: Maintain communication calendar to ensure proactive and timely messaging.
Member Communications: Enhance member engagement through thoughtful and relevant storytelling.
Digital & Media Management: Manage club website content and updates.
Digital & Media Management: Oversee social media strategy, content creation, and engagement.
Digital & Media Management: Coordinate photography, videography, and creative assets.
Digital & Media Management: Monitor analytics and provide regular performance reports.
Marketing & Promotion: Support membership initiatives through marketing campaigns and promotional materials.
Marketing & Promotion: Develop collateral for tournaments, social events, dining promotions, and special programming.
Marketing & Promotion: Partner with department heads to promote golf, food & beverage, and social programming.
Content Creation: Write, edit, and produce compelling content reflective of a premier private club.
Content Creation: Design visual communications using professional tools (Canva required; Adobe Creative Suite preferred).
Content Creation: Maintain high editorial standards and attention to detail.
Administrative & Budget Oversight: Manage communications budget.
Administrative & Budget Oversight: Coordinate with external vendors (printers, designers, photographers).
Administrative & Budget Oversight: Maintain photo library and brand assets.

Requirements

Bachelor’s degree in Communications, Marketing, Public Relations, or related field.
3+ years of experience in communications, marketing, or brand management (private club or hospitality experience preferred).
Exceptional written and verbal communication skills.
Strong digital marketing knowledge (email platforms, social media management, website CMS).
Proficiency in design software (Canva required; Adobe Creative Suite preferred).
Ability to work evenings or weekends as needed for major club events.
Highly organized with strong project management skills.
Discretion and professionalism in handling member communications.

Preferred

Core Competencies: Strategic thinker with creative vision
Core Competencies: Strong interpersonal skills and executive presence
Core Competencies: Detail-oriented and deadline-driven
Core Competencies: Collaborative leadership style
Core Competencies: High emotional intelligence and member-service mindset

Benefits

We Have…
- A strong brand recognized for quality, performance, and artistry
- Guiding principles of creativity and innovation
- An open mind for new ideas and creative methods
- A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more!
Southern Land Company is an Equal Opportunity Employer (EOE) and we seek to create an inclusive work place that embraces diverse backgrounds, life experiences and perspectives.
Southern Land Company offers a competitive benefits package, including 401k and paid time off.
Southern Land Company is a Drug Free Workplace.

Southern Land Company

Southern Land Company is a national full-service real estate developer that has been reimagining the industry since 1986. Rooted in the belief that visionary design and cultivation of community are at the heart of every successful development project, the company brings extraordinary living spaces and experiences within reach in the form of master-planned, single-family, multifamily, mixed-use, and hospitality developments, all created by a diverse team of industry-leading, in-house experts.Headquartered in Nashville, Tennessee, Southern Land Company has market-leading projects in nine states, with regional offices in New York City; Plano, Texas; Denver, Colorado; and Vallejo, California. Southern Land Company’s current project pipeline is valued at $4 billion. To learn more, visit www.southernland.com.

Founded in 1986

Nashville, Tennessee, USA

www.southernland.com