Responsibilities

• Prepares and implements communications, public relations and marketing materials, as directed, to improve visibility in various audiences including the community we serve and stakeholders, government officials, donors, grantees, volunteers and employees.
• Ensures that all collateral materials (print materials, brochures, newsletters, videos, social media, website, etc.) are consistent with the QueensCare brand, voice and visual identity.
• Contributes to the maintenance of social media presence to build brand awareness, trust and engagement, protect brand reputation, and drive traffic to the QueensCare.org website.
• Utilizes desktop publishing software to draft and edit visual and written content, as directed, for newsletters, social media platforms, printed collateral, the QueensCare Annual Report, and other marketing materials.
• Gathers engagement analytics and qualitative feedback to measure the success of internal and external communications initiatives and marketing campaigns.
• Supports effective working relationships with the press and media to increase visibility, including identifying story angles and drafting press releases; updating and maintaining media contact lists.
• Performs all other duties as assigned.
• Collaborates with the Administrative team and the Spirit Squad to coordinate and carry out employee engagement and recognition programs and knowledge-sharing between leadership and employees at all levels of the organization.
• Acts as liaison with outside event planning, graphic design, printing and other services, ensuring they meet quality standards, schedules, and approved budgets, and tracks progress throughout the lifespan of the project or scope of work.
• Communicates with, and provides information and materials to, the media, key public officials and community stakeholders.

Requirements

• Bachelor’s degree in communications, public relations, journalism or other related field strongly preferred
• Minimum of two years of communications experience required, with an emphasis on corporate communications, internal communications, and/or social media strongly preferred
• Exceptional verbal, written, and presentation skills; demonstrated ability to synthesize complex information and present it in a clear, concise and conversational manner
• A strategic, critical thinker with excellent storytelling skills and strong attention to detail
• Creative, proactive and enthusiastic; willing to take smart risks and lead initiatives with confidence
• Proficiency with image and video editing
• Proficiency in computer applications such as Microsoft Office Suite, including Excel, PowerPoint, Word and Outlook, Zoom, Teams, web-based portals, Adobe Creative Cloud, Hootsuite, Constant Contact, and WordPress
• Demonstrates proficiency in social media platforms and outreach campaign tracking
• Knowledge of media and communication vehicles including print, radio, television, and electronic media
• Strong project management skills, with the ability to prioritize and adapt to rapidly changing business needs
• Able to adjust to changes in tasks and priorities. Seeks, accepts and acts on feedback

Nice to Have

• Strong storytelling skills; demonstrated ability to synthesize complex information and present it in a clear, concise and conversational manner
• Experience with media relations
• Knowledge of social media platforms and outreach campaign tracking