Communications Coordinator - Marketing & Communications

Louisiana, USA (On-site)

$52K/yr – $84K/yrEntry Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive internal and external healthcare communications to inform staff and the public, with solid PR and media relations foundations.

  • Own internal and external communications plans and materials.
  • Must-have: 3–5 years in communications with PR/public relations and/or social media.
  • Standout: Healthcare context and cross-team collaboration with Marketing.

Job Description

Responsibilities

  • Support the development and execution of internal communications plans to keep staff informed of relevant updates, changes and initiatives.
  • Draft internal communication messages across multiple mediums that are coherent and aligned with our organizational goals.
  • Create and execute external communications strategies that strengthen the organization’s image and relationships with patients, stakeholders, members of the media, and the public.
  • Produce and disseminate newsletters, press releases, articles, and other relevant materials to inform the public of our services, initiatives, and accomplishments.
  • Collaborate with marketing teams to ensure consistent messaging across all platforms.
  • Handle media inquiries and arrange interviews, statements, and support in development of press conferences.
  • Prepare talking points, speeches, presentations, and other communication materials for organizational representatives as assigned.
  • Monitor and analyze media coverage including newspapers, magazines, TV, radio, and digital platforms.
  • Support in tracking the success of internal and external campaigns.
  • Stay informed of healthcare industry trends, news, and relevant discussions, ensuring the organization remains proactive in its communication efforts

Requirements

  • Requires Bachelor's degree in public relations, communications or equivalent experience.
  • Requires 3-5 years of experience in communications, public relations and/or social media.
  • Healthcare experience preferred.
      Woman's Hospital logo

      Woman's Hospital

      Woman's mission is to improve the health of women and infants.Woman's was one of the first women's specialty hospitals in the nation, and is currently one of the largest in the United States. Opened in November 1968, Woman's is a private, nonprofit organization that is consistently recognized for its innovative programs for women and infants. Woman's is the 17th largest delivery service in the U.S. and the largest in Louisiana with more than 8,500 births annually.

      Founded in 1968
      Baton Rouge, Louisiana, USA
      1.7K employees (25 in marketing)

      Traffic Signals

      Monthly Visitors
      39.9K
      Monthly Google Ads Budget
      $568
      Traffic Source Mix
      Search
      55.9%
      Direct
      37.4%
      Referral
      4.8%
      Social
      0.6%
      Paid
      1.1%

      Headcount Trend

      Current headcount: ~1.7K

      Marketing Team

      Marketing Team Size
      17 (1% of company)
      Median Career Experience
      16 years
      Median Tenure
      4.3 years
      Marketing Roles Posted (Last 30 Days)
      1

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