Communications, Content & Social Media Specialist

Detroit, MI (On-site)

$60K/yr – $85K/yrMid Level3+ years expFull time

Posted 11 days ago

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Job Summary

Own and execute the firm's social media strategy across platforms, lead employee advocacy, and translate complex legal topics into engaging content while coordinating with BD&M on campaigns and events.

  • Own and execute the firm's social media strategy and content programs across platforms.
  • Lead employee advocacy initiatives and collaborate with BD&M on campaigns and events.

Job Description

Responsibilities

  • Support execution of the firm\'s social media strategy by creating, scheduling, and publishing engaging content across appropriate platforms while maintaining a consistent brand voice and visual identity.
  • Support and lead the implementation and ongoing administration of the firm\'s employee social media advocacy platform, including coordinating rollout, developing training materials, managing content, promoting user adoption, and serving as the primary point of contact for the program.
  • Adapt long-form content into compelling social media posts, graphics, videos, and other digital assets that increase engagement and extend the reach of the firm\'s thought leadership.
  • Create and edit short-form video content for social media, digital marketing, internal communications, and other firm initiatives using modern video editing tools and AI-enabled platforms.
  • Collaborate with BD&M colleagues on campaigns for marketing and business development opportunities including sponsorships, marquee events, themed client engagement, and thought leadership.
  • Capture photography and video content at firm events, attorney activities, client programs, and other key initiatives to support internal and external communications.
  • Coordinate with the digital and web team on timely coordination of relevant content, announcements, and related content.
  • Draft and support the development of a variety of internal and external communications, including social media content, press releases, newsletters, award submissions, and other firm content.
  • Oversee the administrative management of relevant duties including the firm\'s social media content calendars, monitor social media channels and prepare regular reports on engagement, analytics, and campaign performance using social media and Google Analytics data.
  • Monitor legal industry developments, client issues, competitor activity, media coverage, and emerging social media trends to proactively identify opportunities for timely social communications.

Requirements

  • Bachelor's degree in Communications, Marketing, Journalism, Public Relations, English or a related field.
  • Three to five years of experience in communications, marketing, public relations, social media or a related field; professional services or law firm experience preferred.
  • Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
  • Demonstrated ability to translate complex legal and business topics into clear, engaging, and audience-focused communications.
  • Experience managing social media platforms, developing digital content, capturing, and editing photo and video content, and analyzing performance metrics.
  • Familiarity with website content management systems, email marketing platforms, and digital marketing best practices, including SEO.
  • Experience with graphic design and content creation tools such as Canva and/or Adobe Creative Suite preferred.
  • Strong project management, organizational, and time management skills with the ability to manage multiple priorities in a deadline-driven environment.
  • Excellent interpersonal and communication skills with the ability to collaborate effectively with attorneys, firm leadership, and colleagues across departments.
  • Proficiency with Microsoft Office, including Word, PowerPoint and Excel.

Preferred

  • Experience with graphic design and content creation tools such as Canva and/or Adobe Creative Suite preferred.

Benefits

  • Healthcare, life and disability insurance
  • 401K and profit sharing
  • Bonus program
  • Generous All Purpose Leave (APL) program that increases with tenure
  • Well-being programs (e.g., mental health services, medical resources, and more)
  • Learning and development programs
  • Employee discounts
  • For more information, click on “Our Benefits” when you visit: https://www.honigman.com/careers-business-professionals
Honigman LLP logo

Honigman LLP

Honigman is a leading business law firm serving clients locally, nationally, and internationally from its offices across Chicago, Michigan (Ann Arbor, Bloomfield Hills, Detroit, Grand Rapids, Kalamazoo and Lansing), Washington, D.C. and our newest wholly owned subsidiary office in Israel. We counsel clients on complex legal issues in more than 60 areas of legal practice. We pride ourselves on understanding our clients’ businesses and being exceptionally responsive to their business goals and needs.Honigman is on the forefront of developing new approaches to add value to our client service. With our innovative administrative approaches, project management skills, and client service teams, our attorneys are able to work proactively with our clients to deliver outstanding service and results. The extraordinary proficiency of our attorneys and staff, our client service ethic, and our Midwest cost structure allows Honigman to successfully compete with the nation’s largest law firms.For 75 years, Honigman has been repeatedly commended by peers and clients for exceptional performance. Our Corporate/M&A, Intellectual Property, Litigation, Bankruptcy/Restructuring and Real Estate practices are ranked in the top tier in Michigan by Chambers USA: America’s Leading Lawyers for Business 2023. U.S. News - Best Lawyers "Best Law Firms" ranks 17 of our major practice areas nationally among the nation’s most prominent law firms.

Founded in 1948
Detroit, Michigan, USA
848 employees (10 in marketing)

Traffic Signals

Monthly Visitors
25.2K
Traffic Source Mix
Search
48.6%
Direct
44.7%
Referral
4.5%
Social
1.2%
Paid
0.8%

Headcount Trend

Current headcount: ~848

Marketing Team

Marketing Team Size
8 (1% of company)
Marketing Roles Posted (Last 30 Days)
1

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