Responsibilities

• Coordinate with the Strategic Events Manager on marketing and communication projects for Creative B and other research activities.
• Conceptualize and develop content around Creative B college events by capturing photo and video for marketing efforts. This includes: behind-the-scenes work leading up to the event, day-of event footage/photography, and ideating and drafting ready-to-post materials (e.g., Instagram Reels) for social media.
• Responsible for drafting and scheduling posts for various COTA social media platforms, such as Facebook, Twitter, Instagram, LinkedIn.
• Assist with audience feedback surveys and analytics related to Creative B and research events.
• Assist with writing, editing, designing, and distributing content for publications, press releases, email newsletters, and other marketing materials that communicate the organization's events, research, and programs.
• Ensure that all communications and marketing materials align with brand standards for the college and the University of Florida.
• Use project management software, such as Microsoft Teams, to plan content, track work, and collaborate with communications partners.

Requirements

• High school diploma or equivalent
• Evidence of experience with communications, marketing, social media (proficiency with Instagram necessary), basic smart phone photography/videography, or related field.

Preferred

• Coursework and/or experience in communications, marketing communications, writing or related areas.
• Experience with videography/photography, including video production for YouTube and/or Vimeo. (Experience can range from smart phone to SLR camera.)
• Experience with graphic design and/or use of the Adobe Creative Suite.
• Excellent copywriting skills.
• Experience in creating engaging content for various information channels and disparate audiences. (e.g.: understands the difference between audience demographics on Instagram and Facebook and knows how to communicate with each of them effectively.)