Responsibilities

• Promotional strategy: Develop and oversee promotions strategies for the Economic Policy department’s publications and initiatives.
• Email marketing: Write and send out each issue of the weekly economics newsletter, the Ledger, and work with the email marketing team to evaluate metrics and optimize open and click rates and target audience reach.
• Social media: Manage the economics department Twitter account, @AEIecon, and oversee advertising campaigns to grow the department’s social media reach.
• External communications: Assist the program manager in drafting and editing department and institutional promotional materials.
• Digital media: Edit and update the economics homepage of AEI.org. Assist with posting scholar publications to AEI.org and updating the AEI Economics Working Paper Series and the AEI Economic Perspectives series. Maintain the department’s cross-posting guidelines and style guide.
• Events: Assist scholars and AEI’s Events team with organizing public events. Responsibilities include advising on key audiences, event marketing, and follow-up.
• External relations: Manage the department database of contacts and interest lists in Salesforce to target audiences for events and email campaigns. Assist AEI’s GR, coalitions, and communications teams with marketing scholar output and building relationships between scholars and contacts.
• Media: Work with AEI’s media team to market department research and commentary to the press. Gain familiarity with department output and track the media cycle for opportunities to promote.
• Internal: Attend internal communications strategies and report on department workflow and promotion strategy.
• Department Organization: Continuously update internal tracking documents on scholars’ output, primarily to assist AEI’s outreach teams in staying up-to-date on the department’s publications and initiatives.