Communications and Advertising Specialist - School of Media Arts and Design

Harrisonburg, VA (Unknown)

$40K/yr – $44K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Own and coordinate SMAD's external communications and outreach, including social media, email campaigns, alumni relations, and front-office support, while helping update the website and produce newsletters.

  • Own content execution across social channels and newsletters
  • Collaborate with CAL and alumni to align campaigns

Job Description

Responsibilities

  • Social media and advertising • Coordinate the research, creation and publishing of content across social media to promote and inform targeted audiences about the School of Media Arts and Design • Create and manage bulk email communications to specific audiences, including faculty, alumni, current students and prospective students • Collaborate with colleagues in the College of Arts and Letters (CAL), CAL departments and other JMU offices on coordinated campaigns and communications
  • External and internal outreach • Cultivate connections with alumni • Research, report and write alumni profiles for the SMAD website • Research, report and write news updates about SMAD student, faculty, staff and alumni accomplishments for the SMAD website • Assist the associate director with updating and maintaining the SMAD website • Coordinate alumni visits, guest lecture opportunities, workshops for students, and other alumni events • Oversee production of electronic newsletter • Assist with updating SMAD social media with internship and job opportunities for students • Serve with faculty on the SMAD External Communications Committee
  • Departmental Support • Staff the SMAD front office, answer calls, monitor the SMAD email account, greet visitors, and arrange tours • Help plan and execute special events for the School of Media Arts and Design • Assist with input of course schedules and maintenance of course syllabi and faculty records • Assist with student worker timecards, faculty and staff travel, and other administration-related duties • Help with special projects • Other duties as assigned

Requirements

  • Excellent oral and written communication skills
  • Experience in visual design and/or advertising/marketing
  • Experience in multimedia production
  • Ability to prioritize assignments and meet deadlines
  • Basic knowledge of website content management
  • Proficient with Microsoft Office Suite (including Excel, Outlook, Word, PowerPoint and Teams)
  • Ability to work as part of a team
  • Ability to effectively mentor students

Preferred

  • Experience monitoring and assessing website, social media and campaign analytics
  • Expertise in visual design programs, such as Adobe Creative Cloud software, Canva/Affinity software
  • Proficiency in photography, videography and/or photo and video editing
  • Experience with managing social media, such as Facebook, Instagram and LinkedIn
  • Familiarity with JMU policies, procedures and systems, such as Cascade
  • Familiarity with AP style

Benefits

  • Generous Leave: Enjoy paid vacation, sick leave, parental leave, community service leave, and 19 paid holidays annually.
  • Comprehensive Health Coverage: Access high-quality health insurance options that fit your needs.
  • Retirement Options: Plan for your future with retirement benefits through the Virginia Retirement System.
  • Employee Well-Being: Our Balanced Dukes program promotes wellness and work-life integration through resources, events, and support.
  • Tuition Waiver Program: Advance your education with our tuition waiver program for undergraduate and graduate courses taken at JMU.
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James Madison University

James Madison University offers programs on the bachelor's, master's and doctoral levels with its primary emphasis on the undergraduate student. Established March 14, 1908, JMU has been a coeducational institution since 1966.Mission: We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

Founded in 1994
Harrisonburg, Virginia, USA
7.4K employees (518 in marketing)

Salaries

Posted range

$40K/yr – $44K/yr

Taken straight from the job posting.

See all James Madison University salaries

Funding

Total Funding
$40K
Last Raise
$40K
Grant, 2 years ago

Funding History

  • Jun 2024
    Grant • $40K

Traffic Signals

Monthly Visitors
2.4M
Monthly Google Ads Budget
$108.1K
Traffic Source Mix
Search
42.7%
Direct
51.8%
Referral
4.5%
Social
0.5%
Paid
0.4%

Headcount Trend

Current headcount: ~7.4K

Recent News

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Communications and Advertising Specialist - School of Media Arts and Design

James Madison University · Harrisonburg, VA · Unknown