Responsibilities

• Lead and implement an integrated, comprehensive campus and enrollment marketing and communications strategy - 70 percent
• Develop and implement strategic marketing and communication efforts for target audiences, including students, alumni, and donors, and evaluate the effectiveness of those plans.
• Advance the campus enrollment management plan by developing and executing annual admissions and retention marketing efforts, including media planning and timelines for creating marketing, on-campus messaging, and communication materials.
• Champion the UMN Morris brand, serving as primary brand ambassador.
• Provide strategic oversight of Morris website, events calendar, and social media channels.
• Facilitate and oversee market research, working with outside vendors as needed. Research and implement communication strategies to reach target audiences, including families and influencers of current and prospective students.
• Direct the creative development process, including video production and photography—working with outside vendors as needed and within budget.
• Collaborate with academic and administrative units to ensure consistent messaging and alignment with institutional priorities.
• Provide expertise and advice to campus leadership regarding internal and external public relations and brand reputation management.
• Keep up to date with and apply industry trends and best practices

Requirements

• BA/BS Degree plus six years of progressively responsible leadership experience in a related field, including experience supervising professional communications staff.

Preferred

• Degree preferred in Communications, Marketing, Journalism, Art, or related field.
• Ability to initiate and monitor multiple projects at a time.
• Commitment to the value of a liberal arts education and understanding of issues that affect historically underrepresented student populations.
• Record of success working in inclusive, diverse staff teams, experience working in complex organizations, demonstrated ability to recognize and respond to critical incidents, issues, and emergencies

Benefits

• The University Offers a Comprehensive Benefits Package That Includes - Competitive wages, paid holidays, and generous time off - Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program - Low-cost medical, dental, and pharmacy plans - Healthcare and dependent care flexible spending accounts - University HSA contributions - Disability and employer-paid life insurance - Employee wellbeing program - Excellent retirement plans with employer contribution - Public Service Loan Forgiveness (PSLF) opportunity - Financial counseling services - Employee Assistance Program with eight sessions of counseling at no cost