Own and optimize the marketing and sales enablement engine for Waypost by ensuring HubSpot data quality, campaign operations, and ABM execution; translate business priorities into calendars and content plans, and continuously tune messaging, channels, and cadence to improve engagement with the ICP.

• HubSpot Operations: Own day-to-day HubSpot data quality, contact management, deal tracking, tasks, lists, segmentation, and reporting support.
• Reporting & Analytics: Prepare recurring pipeline, outreach, referral, and campaign activity reports for leadership.
• Data Hygiene: Identify stale opportunities, missing follow-ups, incomplete records, duplicate records, and process gaps.

• Optimization: Recommend improvements to HubSpot structure, workflows, dashboards, lists, reporting, and data hygiene.
• Campaign Planning: Contribute to Waypost's marketing strategy by organizing campaign priorities, content themes, buyer segments, outreach cadences, newsletter topics, LinkedIn plans, website updates, digital marketing activity, and ABM initiatives.
• Messaging & Channel Strategy: Bring practical recommendations on messaging, target audiences, campaign structure, content repurposing, digital channels, and engagement with Waypost's ICP.

• Planning & Execution Rhythm: Translate business development priorities into a marketing calendar, content plan, outreach plan, digital marketing plan, and campaign execution rhythm.
• Performance Review: Review campaign activity and signals to identify what works, what doesn’t, and where to adjust messaging, cadence, targeting, or channel activity.

• AI Tooling: Use AI tools for drafting, summarization, research, content repurposing, workflow documentation, idea generation, and process improvement.
• LinkedIn Ops: Coordinate, schedule, and post approved LinkedIn content for Waypost and designated firm leaders; maintain a LinkedIn content calendar aligned with themes and ICP pain points.
• Content Repurposing: Repurpose leadership input into draft LinkedIn posts and short-form content; support executive visibility and engagement on LinkedIn.