Responsibilities

• Serve as the primary marketing partner to Watco’s Commercial organization, aligning marketing strategy directly with sales priorities and revenue growth objectives.
• Identify and capitalize on growth opportunities across railroads, terminals, properties, services, and other assets.
• Develop and execute innovative marketing initiatives, including: Strategic marketing campaigns, sales presentations and pitch materials, RFP and proposal responses, asset and location specific marketing collateral
• Collaborate with commercial leaders to uncover growth potential in target industries and drive awareness, engagement, and deal opportunities.
• Translate sales objectives into clear, actionable, and measurable marketing strategies, programs, and deliverables that support and accelerate revenue growth.
• Leverage AI enabled marketing tools to: Accelerate content development and customization, enhance messaging relevance and consistency, support research, insights generation, and campaign optimization, improve efficiency in proposal, presentation, and campaign development
• Partner closely with brand marketing and communications teams to ensure alignment, consistency, and high impact execution.
• Lead the strategy and execution of Watco’s commercial presence at industry events, associations, and traffic clubs.
• Coordinate marketing support for memberships and sponsorships to enhance visibility and generate business opportunities.
• Manage multiple projects simultaneously, effectively prioritizing initiatives and problem solving to meet defined objectives, timelines, and performance outcomes.

Requirements

• Proven experience in sales, marketing, or a hybrid commercial role, preferably within transportation, logistics, rail, or supply chain sectors.
• Strong commercial and sales acumen with a solid understanding of sales processes, deal development, and revenue drivers.
• Demonstrated expertise in marketing strategy, campaign development, and execution with measurable business impact.
• Ability to translate business goals into actionable, results driven marketing solutions.
• Experience working cross functionally with creative, communications, and brand teams to deliver integrated outcomes.
• Familiarity with marketing platforms, analytics tools, and AI enabled productivity or marketing solutions.
• Strong organizational, project management, and prioritization skills.
• Ability to work effectively in a collaborative, in-office environment.
• Bachelor's degree

Preferred

• Experience in transportation, logistics, rail, and/or supply chain industries is highly preferred

Benefits

• Outstanding culture recognized by Forbes and Newsweek
• Competitive compensation and benefits
• Leadership and development programs offered through Watco University
• Career advancement opportunities