Responsibilities

• Lead all aspects of commercial marketing for the Peripheral Access and Atomization portfolios.
• Serve as the brand strategy expert for the portfolio.
• Develop and execute annual marketing plans and new product launches.
• Build a strong, collaborative relationship with the Sales team to achieve mutual business goals.
• Lead all aspects of promotion, including digital tool creation, advertising, sales tool creation, and demand generation campaigns.
• Generate leads through focused targeting campaigns and partner closely with sales leadership team to demonstrate return on investment.
• Develop and coordinate KOL relationships and promotional programs as part of a regional/national program (in compliance with IPPs and in close partnership with Clinical Medical Affairs).
• Conduct and implement market research methods to capture customer needs and identify business opportunities.
• Develop and manage the pricing and GPO strategies for the portfolio
• Collaborate with Demand Planning, Manufacturing, and Distribution to maintain high service levels.

Requirements

• 5-10 overall years of marketing and/or sales experience
• Within the overall 5-10 years, minimum of 2-3 years of Medical Device experience in marketing and/or sales
• Experience working in a regulated environment, with healthcare, medical device or pharmaceuticals

Preferred

• 1-2 years of direct people management experience (preferred)
• Ability to think strategically and deliver tactically
• Ability to influence others without direct authority
• Experience working in cross-functional teams and collaborating across departments