Responsibilities

• Open Enrollment Strategy & Execution
• Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period
• Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials
• Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout
• Member Marketing & Retention
• Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey
• Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal)
• Monitor and optimize campaign performance to continually improve engagement and retention outcomes
• Cross-Functional Collaboration
• Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
• Proven experience designing and executing integrated marketing campaigns
• Strong writing, editing, and messaging skills across digital and print formats
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Demonstrated experience collaborating with cross-functional partners
• Understanding of compliance considerations related to commercial health plan marketing

Preferred

• Experience leading open enrollment or acquisition campaigns in the health insurance industry
• Familiarity with email automation tools, CRM systems, CMS platforms, and analytics tools
• Skill in segmentation, personalization, and member journey mapping
• Strong analytical skills with experience interpreting marketing data and driving optimization

Benefits

• The compensation and benefits information is provided as of the date of this posting. Medica’s compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.
• Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.