Responsibilities

• Commercial Strategy Partnership
• Partner with the North America commercial account teams to champion and activate Light & Wonder’s marketing capabilities with operator partners.
• Work directly with operators as a trusted point of contact to agree campaign objectives, define recommended promotional approaches, and shape execution plans, and support delivery.
• Lead and project‑manage cross‑functional teams to ensure complex or high‑value campaigns are effectively planned, communicated, and delivered by the appropriate owners.
• Oversee promotional planning in partnership with operators, including:
• Campaign calendars and seasonal initiatives
• Promotional timelines, including use of Elevate tools
• Performance‑driven and lifecycle marketing initiatives
• Define and track campaign success with stakeholders, measuring performance against commercial KPIs, ROI, and player behavior metrics.
• Product Marketing Excellence

Requirements

• Experience in product marketing or CRM within iGaming, tech, software, or a related industry.
• Previous experience with an iGaming operators or suppliers, with exposure to CRM, promotions, or lifecycle teams (not necessarily executing campaigns directly).
• Strong analytical skills, with the ability to use data to inform and improve performance.
• Strong communication and stakeholder management skills.

Preferred

• Marketing or commercial experience at either an iGaming supplier or operator
• Knowledge of regional iGaming markets – North American iGaming landscape
• Experience in organization with complex product portfolios