Responsibilities

• Demand Generation and New Customer Acquisition
• Develop and execute targeted commercial marketing campaigns that generate qualified prospects and measurable sales opportunities.
• Build programs focused on new logo acquisition, geographic expansion, priority industries, customer facilities, emerging markets, and strategic growth opportunities.
• Identify commercial whitespace and develop campaigns that introduce KAG capabilities to prospective customers.
• Create integrated campaigns across digital, email, industry events, targeted outreach, content, and other channels that move prospects toward sales engagement.
• Continuously test messaging, channels, audiences, and technologies to improve lead quality and conversion.
• Account Based Marketing and Targeting
• Partner with Sales and Business Development leadership to identify priority industries, markets, accounts, and decision makers.
• Develop and execute account based marketing strategies for high value prospective customers.
• Build segmented audiences based on industry, geography, customer profile, transportation needs, facility locations, and commercial opportunity.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred.
• Proven success in business-to-business marketing, demand generation, growth marketing, account based marketing, business development, or a related commercial role.
• Demonstrated experience creating campaigns that generate leads, pipeline, or measurable commercial outcomes.
• Experience managing external agencies, campaign budgets, and partner performance.
• Experience working directly with sales organizations and understanding business to business sales funnels.
• Experience with CRM platforms, preferably Salesforce, and marketing automation or demand generation technology.
• Strong analytical skills with the ability to translate data into commercial action.
• Transportation, logistics, industrial services, energy, chemical, manufacturing, or related industry experience preferred but not required.