Commercial Director, Western Europe - Marketing Effectiveness

London, UK (Hybrid)

£65K/yr – £121K/yrDirector/ExecutiveFull time

Posted 8 hrs ago

Job Summary

Own revenue growth by activating MMM and Media Experiments, strengthen client relationships with high-value proposals, amplify product value across teams, and enable cross-functional collaboration through trainings and knowledge sharing.

  • Activate MMM and Media Experiments adoption with sales teams
  • Prepare high-quality responses to RFIs, RFPs, and proposals
  • Promote Marketing Effectiveness solutions with thought leadership

Job Description

Responsibilities

  • Drive Revenue Growth
  • Identify and activate opportunities to grow MMM and Media Experiments adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage local sales teams and clients - ensuring strong positioning and influence during the RFP and renewal processes.
  • Strengthen Client Relationships
  • Act as a trusted advisor, helping clients understand how our Marketing Effectiveness capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high-quality, high-value responses to RFIs and RFPs and other proposals - helping craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals.
  • Amplify Product Value
  • Champion our Marketing Effectiveness solutions across internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility.
  • Enable Team Collaboration
  • Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.

Requirements

  • Proven sales success in securing large MMM / Marketing Effectiveness programs, with experience leading high-value pitches, proposals, and RFP responses.
  • Previous experience in consulting, analytics, or consumer research roles focused on MMMs and Media Experiments.
  • Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges.
  • Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
  • Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus.
  • Familiarity with sales processes and tools; hands-on experience in proposal development is essential.
  • Excellent communication and presentation skills, with the ability to influence senior stakeholders.
  • Bachelor’s degree required; Master’s degree preferred but not mandatory.
  • Fluency in English is required, German language a plus

Benefits

  • Private Medical Insurance
  • Flexible working environment
  • Learning & Development
  • Great team culture
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NielsenIQ

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

Founded in 1923
Chicago, Illinois, USA
28K employees (1,168 in marketing)

Salaries

Posted range

£65K/yr – £121K/yr

Taken straight from the job posting.

See all NielsenIQ salaries

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