Responsibilities

• Reporting to Marketing Director
• Develop and deliver the annual marketing strategy and integrated calendar, aligned to commercial priorities and growth targets.
• Lead, coach and develop a small marketing team, setting clear priorities, standards and measures of success.
• Manage the marketing budget, agency and supplier relationships, ensuring resources are focused on the highest-value opportunities.
• Provide clear marketing insight and recommendations to the senior leadership team.
• Own end-to-end delivery of multi-channel campaigns, from briefing and audience definition through creative development, launch, optimisation and review.
• Coordinate activity across paid, owned and earned channels to create a joined-up customer experience.
• Set clear objectives and KPIs for every campaign, using performance data to improve effectiveness and return on investment.
• Lead the promotional planning process in partnership with Commercial and Trading teams, balancing customer appeal, sales growth, margin and brand value.
• Build and manage an integrated promotional calendar across categories, channels and key seasonal moments.

Requirements

• Marketing experience in a consumer, retail/B2B, e-commerce or similarly fast-paced growth business, including experience at senior manager level.
• A strong record of planning and delivering integrated, commercially effective marketing campaigns.
• Hands-on experience across promotion planning, social media, content and reputation or review management.
• Proven ability to lead, motivate and develop a small team while remaining close to delivery.
• Strong commercial judgement, budget management and confidence using data to make decisions.
• Excellent written, verbal and stakeholder communication skills, with high standards of creative and operational execution.

Preferred

• Experience in kitchens, home improvement, interiors, furniture or a considered-purchase retail category.
• Experience of CRM, marketing automation, customer segmentation and lifecycle communications.
• Knowledge of e-commerce customer journeys, digital performance marketing and conversion optimisation.
• Experience managing creative, media, PR, content or social agencies and specialist partners.