Retail Media Account Strategist
Fluenti Commerce
USA (Remote)
$75K/yr - $95K/yrAgencyFull-timeMid level2+ years exp.
1 day ago
Commerce Media - Amazon Sr. Manager -- L11
Chicago, IL (On-site)
$124K/yr – $207K/yrSenior Level7+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the Amazon media engine for the US PBNA business, spanning strategy, budgeting, and cross-functional collaboration to lift retail metrics.
- End-to-end Amazon media: strategy, campaigns, budget ownership, and executive reporting.
- Analytics and data: partner with 3P/API partners and Amazon Ads to unlock Marketing Cloud data for optimization.
- Cross-functional alignment: integrate planning with brand media and collaborate with Sales, Content, Brand, and data teams to drive results.
Job Description
Responsibilities
- Own strategic development and execution of all PBUS Amazon media campaigns to drive the Amazon business and meet key business objectives
- Lead development and execution of paid search strategy to drive the US Amazon Business across specific PBNA brands.
- Act as the hands-on-keyboard Amazon Ads media expert, developing, optimizing, and reporting on Amazon DSP campaigns that support the PBNA US Amazon business.
- Own and track Amazon media budget being accountable to impact commercial targets, owning the strategy and execution of the media plan, and reporting back to senior leadership.
- Lead advanced data and analytics workstream partnering with 3rd Party Partners as well as Amazon Ads to unlock advanced data from Amazon Marketing Cloud and use it to optimize our marketing campaigns and spend efficiency.
- Key owner and stakeholder in managing the Amazon Advertising relationship and ensure Amazon is bringing forward category insights, data, and best practices more frequently
- Drive reporting and insights agenda for the Amazon business, leveraging Amazon Marketing Cloud and/or other analytics solutions to quantify the short- and long-term impact of media investment in Amazon
- Integrate Amazon planning with brand media planning to ensure holistic KPIs are being met and complementary media strategies and plans are developed to drive stronger media results
- Partner closely with Sales, Content, Brand, and data engineering teams to identify opportunities and challenges; develop commercially minded marketing approaches that deliver business results
PepsiCo
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.
