College Intern - Digital Marketing/Social Media - Health Alliance Plan

Troy, MI (Hybrid)

Salary Not AvailableIntern/New GradInternship

Posted 8 days ago

Job Summary

Own and help execute social media workstreams from strategy support and calendar alignment to content creation and data-driven optimization.

Support social media strategy execution and campaigns
Manage content calendars and create short-form videos for brand channels
Analyze data to identify trends and recommend improvements

Job Description

Responsibilities

Assist with social media strategy execution.
Assist with media campaigns as needed, including Paid Search and Social Advertising.
Assist with managing content calendar, including curating content for holidays or other important dates for HAP brand social media channels and blog.
Create short-form videos (“Reels”) for HAP brand social media channels.
Evaluate large data sets to identify trends, monitor key performance indicators and recommend optimization.
Perform market and client research.
Work with all team members to resolve problems.
Work with graphic designer in production of materials and/or graphics.
Create PowerPoint presentations.
Ensure communications contain accurate business standards and content and apply to brand standards/style guidelines.

Requirements

Currently pursuing a bachelor’s or master’s degree in Communications, Public Relations, Marketing, Computer Science or a closely related field of study.
Some knowledge of social media strategy execution outside of just personal use.
Knowledge of Google and Meta Analytics.
Excellent research, analytical and critical thinking skills.
Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint, etc.) and data analysis tools.
A strong work ethic and team mentality including professional presentation, timeliness, discipline and behavior.
Resourcefulness and ability to work independently to problem solve.
Exceptional verbal and written communication skills.
Michigan/local Resident.
Ability to attend in person meetings & community events in Troy and throughout the SE MI area.

Preferred

Applicable course work in Digital Marketing and/or Communications.
Experience with tagging, link building, user experience, content management and optimization tools.
Strong communication and writing skills; comfortable creating original content.
Knowledge of social media platforms and schedulers like Sprout Social.

Henry Ford Health

3.8 Glassdoor

*Job seekers: please be aware of fraudulent job postings and phishing scams via LinkedIn. Henry Ford Health only contacts applicants through our human resources department and via a corporate email address. Here are some tips to be aware of: http://ow.ly/Kc0o50EKory Serving communities across Michigan and beyond, Henry Ford Health is committed to partnering with patients & members along their entire health journey. Henry Ford Health provides a full continuum of services – from primary and preventative care, to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care & other healthcare retail. It is one of the nation’s leading academic medical centers, recognized for clinical excellence in cancer care, cardiology and cardiovascular surgery, neurology and neurosurgery, orthopedics and sports medicine, and multi-organ transplants. Consistently ranked among the top five NIH-funded institutions in Michigan, Henry Ford Health engages in thousands of research projects annually. Equally committed to educating the next generation of health professionals, Henry Ford Health trains more than 4,000 medical students, residents and fellows every year across 50+ accredited programs. With more than 50,000 valued team members, Henry Ford Health is also among Michigan’s largest and most diverse employers. President and CEO Bob Riney leads the health system and serves a growing number of customers across more than 550 sites across Michigan. That includes: 13 acute care hospitals; 3 behavioral health facilities including two world-class addiction treatment centers; a state-of-the-art orthopedics and sports medicine facility; multiple cancer care destinations including the Brigitte Harris Cancer Pavilion, Henry Ford Health’s premier location in Detroit; & more options than ever for primary care for patients and families across the region.

Founded in 1915

Detroit, Michigan, USA

21K employees (239 in marketing)

www.henryford.com

74% recommend to a friend

80% CEO approval