College Co-op: Corporate Communications Analyst

Philadelphia, PA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive external communications work as a co-op supporting executive messaging, media relations, and campaigns for Independence Blue Cross.

  • Own drafting press materials, media lists, and media pitches for external communications.
  • Must-have: Strong writing and verbal communication skills.
  • Standout: Experience supporting executive communications and social media planning.

Job Description

Responsibilities

  • Creating public-facing key messages for the company
  • Identifying and creating opportunities for executive leaders to speak publicly on key topics
  • Serving as the primary resource for local, regional, and national news media
  • Working closely with Independence departments on external communications efforts, including thought leadership campaigns, sponsorship opportunities, special events, and social media content
  • Protecting the company brand through reputational risk planning and brand protection
  • Developing public health awareness campaigns
  • The co-op will support the work of the External Communications team in advancing departmental goals.
  • collaborating with External Communications team members on a variety of projects, as well as contributing to executive communications initiatives
  • assisting with the creation of communication plans and strategic messaging
  • drafting media alerts and/or press releases
  • building media lists
  • developing media pitches
  • conducting media monitoring
  • help write social media posts and contribute to the development of social media plans
  • assisting with a range of writing and editing needs, such as audience-specific publications and executive briefings
  • conducting research to support Corporate Communications team projects
  • providing support for photo shoots, video shoots, and special event planning and coordination
  • work on projects for other teams within the division, including Associate Communications and Provider Communications

Requirements

  • Strong writing and verbal communication skills
  • Solid organizational and time management skills
  • Basic understanding of common public relations activities and terminology
  • Proficiency in Microsoft Office applications, including Word, PowerPoint, and Excel
  • Ability to take initiative and work independently as a self-starter
  • Maturity and professionalism to work effectively as part of a team
  • Junior or Senior undergraduate students
  • Recent graduate (must be within one year or less of the program start date)
  • Minimum GPA: 3.2 or higher
  • Must have an Android or iOS device which is compatible with the free Microsoft Authenticator app

Preferred

  • Digital and/or social media experience is a plus
Independence Blue Cross logo

Independence Blue Cross

3.4 Glassdoor

Independence Blue Cross is the leading health insurance organization in southeastern Pennsylvania. For 85 years, we have been enhancing the health and well-being of the people and communities we serve. We deliver innovative and competitively priced health care products and services; pioneer new ways to reward doctors, hospitals, and other health care professionals for coordinated, quality care; and support programs and events that promote wellness. To learn more, visit ibx.com. Connect with us on Facebook and Twitter at @IBX and @IndependenceBlueCross on Instagram. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

Founded in 1938
Philadelphia, Pennsylvania, USA
5K employees (219 in marketing)
57% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
697.8K
Monthly Google Ads Budget
$607.7K
Traffic Source Mix
Search
29.2%
Direct
64.8%
Referral
5.3%
Social
0.3%
Paid
0.4%

Headcount Trend

Current headcount: ~5K

Marketing Team

Marketing Team Size
155 (3% of company)

Recent News