Responsibilities

• Develop and implement comprehensive social media content strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Create compelling visual and written content using media editing tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to craft eye-catching graphics, videos, and photography.
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor performance, and optimize outreach efforts.
• Conduct social listening to track brand mentions, industry trends, and competitor activities; use insights to refine content marketing strategies.
• Engage actively with online communities by responding to comments, messages, and inquiries to foster strong relationships and enhance brand loyalty.
• Utilize social media analytics tools such as Google Analytics and platform-specific insights to monitor campaign performance and measure digital marketing success.
• Coordinate with public relations teams to align messaging strategies and execute media outreach campaigns that boost brand awareness.
• Implement Facebook Advertising campaigns targeting specific demographics to increase reach and engagement while optimizing ad performance based on analytics data.
• Conduct keyword research for content optimization to improve SEO rankings and increase organic traffic from search engines.
• Collaborate with graphic designers for media editing projects, ensuring all visual content aligns with branding guidelines.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Proficiency with media editing tools such as Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, along with video editing skills.
• Strong understanding of social listening techniques, social media analytics, and marketing online analytics tools like Google Analytics.
• Hands-on experience with social media platforms management tools such as Hootsuite or Buffer.
• Knowledge of SEO best practices combined with keyword research skills for content optimization.
• Excellent written communication skills with an eye for proofreading and content writing precision.
• Ability to develop creative graphic design elements that enhance social media campaigns.
• Familiarity with public relations strategies and relationship management within digital spaces.
• Demonstrated ability to analyze media performance data to inform strategic decisions in social media marketing campaigns.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Benefits

• Employee discount