Co-brand/Merchant Marketing Services Director

San Francisco, CA (Hybrid)

$178K/yr – $286K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive strategic marketing partnerships for Visa’s card programs, leading multi-channel campaigns and cross-functional teams to grow client revenue.

  • Must-have: 10+ years in marketing + payments/financial services with multichannel campaign design.
  • Standout: Leadership of a small, high-performing team and cross-functional collaboration across Sales, Product, Marketing and agencies.

Job Description

Responsibilities
  • lead development and sell-in for client programs that optimize the use of Visa marketing platforms/initiatives.
  • independently manage complex programs, financial performance and cross-functional execution.
  • lead strategic account relationships while identifying opportunities for Visa to support clients with Marketing Services solutions.
  • prospecting, pricing and selling in marketing solutions for Visa’s Co-brand and Merchant clients.
  • engage with teams across Visa and its clients to deliver thought leadership advisory services and execution of marketing programs to help grow our clients’ business and drive incremental client and Visa revenue.
  • lead a small, high-performing team responsible for delivering strategic, data-driven support to our merchant and co-brand partners.
  • build partnership relationships with the cross-functional team, including Sales, Product, Marketing and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.
  • thrive in a fast-moving, highly matrixed environment; be results-oriented, flexible, with a 'can do' attitude.
  • collaborate with internal team members and external clients.
Requirements
  • 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
  • 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
  • Significant experience in marketing and in the financial services or payments industry.
  • Successful in operating in a fast-paced, highly matrixed organization
  • You have prior experience in designing and executing multichannel marketing campaigns (e.g. paid social, influencer, email, etc.) across the marketing lifecycle (acquisition, usage, loyalty)
  • Travel 5-10% of the time.
  • This role requires the ability to thrive in a fast-moving, highly matrixed environment.
Preferred
  • 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
  • Significant experience in marketing and in the financial services or payments industry.
  • Successful in operating in a fast-paced, highly matrixed organization
  • You have prior experience in designing and executing multichannel marketing campaigns (e.g. paid social, influencer, email, etc.) across the marketing lifecycle (acquisition, usage, loyalty)m designing and executing small to large scale experiential events.
Visa logo

Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.

Founded in 2011
Foster City, California, USA
29K employees (1,634 in marketing)

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
41.8%
Direct
47.1%
Referral
8.8%
Social
1.2%
Paid
1%

Headcount Trend

Current headcount: ~29.4K

Marketing Team

Marketing Team Size
1,328 (5% of company)
Median Career Experience
19 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
16

Funding

Last Raise
Post IPO Equity, 10 years ago

Funding History

  • Sep 2016
    Post IPO Equity

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