Responsibilities

• Lead comprehensive, season-long campaign planning, driving marketing strategy and execution that build cultural relevance, maximize awareness, drive tune-in, and grow presence of FNB.
• Shape how FNB on Apple TV shows up for fans across multiple touchpoints — spanning club, player, and creator partnerships as well as experiential activations that deliver meaningful marketing impact.
• Drive end-to-end execution of campaigns that build sports fan awareness, growth and engagement for Friday Night Baseball on Apple TV.

Requirements

• 10+ years of relevant sports marketing experience at a major sports brand and/or consumer marketing across media and entertainment
• Experience collaborating with league and club partners in joint campaigns, creative & approvals.
• Experience in developing, managing, and executing sports marketing activations across various leagues and teams
• Keen understanding of viewership, subscription sign-ups and overall engagement KPIs through the lens of league and club marketing efforts
• Strong leadership and project management capabilities with exceptional attention to detail; successful track record delivering results and exceeding expectations on time.
• Strong presentation skills and experience crafting Keynote presentations for senior leadership; ability to quickly translate complex issues into a coherent narrative that prompts collaboration, alignment, and action.
• Bachelor’s degree required.

Preferred

• Self-starter mentality with the ability to work effectively in a fast-paced environment; comfort managing ambiguity while driving results with minimal guidance.
• Strong ability to influence and align stakeholders cross-functionally
• Thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity.
• Passion for and knowledge of the global sports industry & consumer trends.
• Masters degree, a plus.

Benefits