Client Performance Manager - WFOX TV
Jacksonville, FL (Unknown)
Posted 2 weeks ago
Job Summary
Own end-to-end digital campaign performance, optimization, reporting, and client-facing storytelling while collaborating with campaigns ops, product, and account teams to drive ROI and growth.
- Own performance analytics and ROI storytelling for key accounts
- Drive cross-functional optimization and growth opportunities through data-driven insights
Job Description
Responsibilities
- Manage, monitor, and optimize digital campaigns to ensure delivery against client goals, KPIs, and budget allocations
- Track campaign pacing and performance across channels, ensuring alignment with client expectations and evolving strategies
- Maintain accurate internal documentation including media plans, targeting, optimizations, and performance updates
- Collaborate with campaign operations and product teams to ensure seamless execution, trafficking, and QA
- Analyze campaign data to identify trends, insights, and optimization opportunities using platforms such as Google Analytics and internal dashboards
- Translate campaign performance into clear, compelling narratives that demonstrate ROI and business impact
- Develop and deliver client-facing presentations, performance recaps, and executive summaries for key accounts
- Present insights in a way that drives strategic conversations, builds client confidence, and uncovers growth opportunities
- Simplify complex data into clear, actionable insights for non-technical audiences
- Partner with Account Executives in client meetings to support needs analysis and present performance-driven recommendations
Requirements
- 3–5+ years of experience in digital campaign management, performance marketing, or digital analytics
- Strong knowledge of digital advertising platforms (Google Ads, Google Analytics, Meta, programmatic, etc.)
- Strong understanding of cross-channel digital marketing strategies and product offerings
- Ability to analyze campaign data and translate insights into actionable recommendations
- Experience creating client-facing reports and presenting performance insights
- Strong communication skills with the ability to translate technical data into clear, client-friendly narratives
- Detail-oriented with strong organizational and project management skills
- Comfortable working in a fast-paced, collaborative environment
- Experience with data visualization tools (Tableau, Looker, Domo, etc.)
- Google Analytics and/or Google Ads certifications
Cox Media Group
Driven by the energy and passion of our people, Cox Media Group (CMG) is creating innovative ways to deliver news and information, tell compelling stories and hold the powerful accountable. In short, we exist to inform, entertain and elevate our audiences and communities. When combined with our integrated market strategy and cross-platform advertising solutions, this positions us well to build the future of media. As an award-winning team of broadcasters, journalists, digital media experts, publishers and account executives, we reach more than 50-million Americans weekly in more than 20 markets. And, with a full suite of local, regional and national advertising solutions, we offer unmatched reach for businesses, and unrivaled opportunity for our employees. So, connect with us today, and let’s build the future of media.Cox Media Group is an Equal Opportunity Employer.
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