Responsibilities

• Lead the development and execution of strategic marketing plans for a portfolio of client accounts, driving awareness, engagement, and utilization of Bright Horizons services.
• Partner with clients and internal stakeholders to assess business needs, identify opportunities, and deliver data-driven marketing recommendations that influence client strategy and outcomes.
• Executes multi-channel marketing initiatives (e.g., launches, transitions, campaigns), ensuring alignment across stakeholders.
• Analyze marketing performance, synthesize insights, and make recommendations to optimize future campaigns and improve ROI.
• Act as a subject matter expert in client marketing, advising on best practices, communication strategies, and engagement approaches.
• Work with cross-functional partners (Creative, Channel, Client Relations) to align on priorities, messaging, and execution strategies.
• Manage day-to-day project tasks, ensuring deliverables are completed accurately and within established timelines.
• Identify opportunities to improve processes, tools, and marketing practices to drive operational efficiency and effectiveness

Requirements

• Bachelor's degree in marketing or related field - Required
• 5 years of experience in Marketing or related field - Required
• Be able to adjust quickly to changing priority of tasks
• Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
• Must be detail-oriented and set high standards for quality. Strong organizational skills required. Proven excellent written and verbal communication skills
• Strong writing skills, review skills, and general creative “eye”
• Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
• At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Preferred

• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction - Preferred

Benefits

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness