About Us

Group 8A is a full-service digital marketing agency specializing in scalable, performance-driven marketing strategies for online brands. Our team focuses on driving measurable revenue growth through Paid Search, Paid Social, Email/SMS, and Affiliate marketing.

We partner with high-growth consumer brands to improve marketing efficiency and scale revenue through data-driven media buying, structured testing, and transparent performance reporting. Unlike traditional agencies, our client-first model aligns our incentives with client success.

Our team works across platforms including Google, Meta, Shopify, Email Service Providers, Affiliate Networks and emerging performance channels to help brands unlock sustainable growth.

About the Role

Group 8A is seeking a Client Growth & Acquisition Lead responsible for generating new client opportunities for our paid media services.

The ideal candidate will help build and execute lead generation channels, for example, outbound prospecting, partnerships, inbound opportunities, and strategic relationships.

You will work closely with leadership to identify growth opportunities, initiate conversations with potential clients, and develop scalable pipelines of qualified brands that can benefit from Group 8A’s services.

This role is ideal for someone who understands performance marketing and the agency ecosystem and enjoys building relationships with marketing leaders at growing brands.

Key Responsibilities

Lead Generation & Pipeline Development

Develop and execute strategies to generate qualified leads for Group 8A’s paid media services. Lead generation channels may include:

• Outbound prospecting (email, LinkedIn, networking)
• Strategic partnerships with complementary service providers
• Referral relationships with agencies, platforms, and consultants
• Inbound lead engagement and qualification (Meta, Google, LinkedIn etc.)
• Industry events, communities, and relationship building

Identify brands that fit Group 8A’s ideal client profile and initiate conversations with marketing leaders.

Build and maintain a consistent pipeline of qualified opportunities.

Lead Qualification & Discovery

Engage with prospective clients to understand:

• Current marketing strategy
• Paid media performance
• Growth objectives
• Budget and internal capabilities

Determine whether the brand is a strong fit for Group 8A’s services and coordinate qualified discovery calls with internal leadership.

Pipeline & CRM Management

Track pipeline activity and opportunity progression in HubSpot.

Maintain organized records of outreach, meetings, and deal progress.

Collaborate with internal teams to refine targeting, messaging, and positioning.

Market Intelligence

Stay informed on trends in:

• Paid media performance marketing
• E-commerce growth strategies
• Agency service models
• Platform updates across Google, Meta, Email Service Providers, etc.

Provide insights on market demand, client pain points, and opportunities to refine Group 8A’s positioning.

Qualifications

Required

• 1-3+ years of experience in business development, growth, partnerships, or lead generation within the digital marketing or agency ecosystem.
• Experience building pipelines through inbound and/or outbound and/or partnerships.
• Strong communication and relationship-building skills.
• Highly organized with the ability to manage multiple opportunities simultaneously.

Preferred

• Experience working at a digital marketing agency or selling marketing services.
• Experience in lead generation for e-commerce brands.
• Familiarity with CRM and prospecting tools such as:
• HubSpot
• LinkedIn Sales Navigator
• Apollo
• Hunter.io

Why Join Us

• Remote Flexibility: Full-time remote position. 
• Competitive Base + Commissions Compensation: Attractive OTE package and benefits.
• Impact: Make a significant contribution to our company's growth. 
• Culture: Collaborative, casual, and inclusive work environment. 

Group 8A is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.