Chrysler Jeep Dodge Marketing Lead

Responsibilities

• Lead day-to-day marketing initiatives, ensuring campaigns are executed accurately, on time, and aligned with dealership priorities and brand standards.
• Coordinate marketing across digital advertising, website content, CRM/email campaigns, social media, and in-store promotions.
• Own monthly promotional updates, campaign launches, and marketing calendars.
• Partner with dealership leadership to identify business opportunities and develop marketing initiatives that support sales, service, and customer engagement.
• Serve as the primary marketing point of contact for dealership leadership, internal teams, and marketing partners.
• Monitor website traffic, lead generation, campaign engagement, and other key marketing performance indicators.
• Analyze results, identify trends, and recommend actionable improvements to increase marketing effectiveness.
• Coordinate with internal teams and external partners on paid search, digital advertising, website optimization, and CRM campaigns.
• Conduct regular audits of lead routing, phone tracking, online listings, and digital platforms to ensure accuracy and a seamless customer experience.
• Provide monthly performance recaps highlighting results, opportunities, and recommended next steps.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent hands-on marketing experience.
• 2–4 years of experience in marketing, digital marketing, campaign management, or a related field.
• Experience executing multi-channel marketing initiatives, including social media, website content, email/CRM, and digital advertising.
• Strong analytical skills with the ability to interpret marketing data and translate insights into meaningful action.
• Experience creating or coordinating engaging digital content, including photography, video, or social media campaigns.
• Proficiency with Microsoft Excel, PowerPoint, and digital marketing tools.
• Excellent written and verbal communication skills, including the ability to collaborate with and present ideas to business leaders.
• Strong project management skills with the ability to balance competing priorities and meet deadlines.
• A proactive, solutions-oriented mindset with strong attention to detail.
• Experience in automotive, retail, or other fast-paced, customer-focused industries is a plus.

Preferred

• You're someone who takes ownership, brings fresh ideas to the table, and follows through. You enjoy working with people, aren't afraid to roll up your sleeves, and understand that great marketing is about more than impressions and clicks—it's about creating meaningful connections and driving business results.

Benefits

• Paid Time Off (PTO): Take time to recharge, spend with family, and enjoy life outside of work.
• Career Growth & Advancement: We promote from within and offer opportunities for professional development, mentorship, and career growth.
• Fertility & Adoption Assistance: Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
• Comprehensive Health Benefits: Medical, dental, and vision coverage, including Blue Cross Blue Shield medical plans, HSA and FSA options, and additional wellness benefits.
• Life Insurance & 401(k) with Employer Match: Plan for your future with company-paid life insurance and a 401(k) program with employer matching.
• Paid Clothing Program: Twice a year, select from a curated collection of Walser-branded apparel—on us.
• Employee Discounts: Enjoy exclusive discounts on products and services.
• Employee Resource Groups: Connect and grow through Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser.
• Community Involvement: Give back through volunteer opportunities and initiatives supported by the Walser Foundation.
• Employee Assistance Program (EAP): Access resources and support for personal and professional challenges.