Responsibilities

• Partner with the CEO and executive team to define Visby’s go-to-market roadmap for the OTC and retail segments.
• Position Visby as the most trusted name in molecular self-testing, establishing a new standard for accuracy and ease of use.
• Translate market, consumer, and competitive insights into actionable strategies that drive awareness, adoption, and retention.
• Define pricing, packaging, and channel strategies in collaboration with Product, Commercial, and Regulatory teams.
• Develop and own the Visby brand narrative for the consumer era, rooted in empowerment, reliability, and innovation.
• Lead all aspects of brand identity, creative, and messaging across digital, retail, earned, and owned channels.
• Oversee integrated campaigns that connect science and lifestyle, driving emotional resonance and consumer trust.
• Ensure consistency and clarity across every consumer touchpoint, including packaging, website, retail, influencer, and PR efforts.
• Lead product marketing across the OTC portfolio, from pipeline prioritization through launch readiness.
• Partner with R&D and Medical Affairs to translate complex technology into clear, compelling consumer benefits.

Requirements

• 15+ years of progressive marketing leadership experience, including 5+ years in senior roles leading consumer or OTC healthcare brands.
• Proven track record launching or scaling a regulated consumer product (medical device, diagnostics, healthtech, or wellness).
• Deep expertise in brand strategy, consumer insights, and integrated marketing.
• Experience managing retail, e-commerce, and digital acquisition channels.
• Strong analytical mindset with fluency in marketing metrics, performance tracking, and ROI measurement.
• Exceptional storytelling ability and executive presence, with the ability to influence senior stakeholders and inspire teams.
• Bachelor’s degree required; MBA or other relevant advanced degree preferred.

Nice to Have

• MBA or other relevant advanced degree preferred.

Benefits

• Visby offers highly competitive health insurance through United Healthcare or Kaiser, including a company-funded HSA option.
• flexible paid time off, 10 company holidays, and many other contemporary benefits and perks.
• Visby is a proud recipient of the 2023 Cigna Healthy Workforce Designation.